Overview
About Us We are a leading UK-based B2B media and events business, operating a portfolio of over 40 specialist brands across sectors including construction, property, retail, healthcare and architecture. Over the past decade we have transformed from a print-led organisation into a diversified, digital-first business driven by events, subscriptions and high-value audiences. We are investing in the next phase of growth—focused on scalable digital products, deeper engagement and smarter use of data and AI.
The Role
This is a high-impact, hands‑on role working directly with the CEO and senior leadership team. You will be responsible for developing and scaling digital products and audience engagement strategies across the Group.
Acting as the bridge between editorial, commercial and technology teams, you will ensure that innovation is not only created, but successfully implemented, adopted and scaled across multiple brands.
Key Responsibilities
Product Development & Delivery
* Own and deliver digital products including newsletters, app features, audience tools and AI-driven functionality
* Translate strategic priorities into clear product requirements
* Manage the full product lifecycle: ideation, pilot, rollout and optimisation
* Develop and maintain a cross‑group product roadmap aligned to commercial impact
Audience Growth & Engagement
* Build scalable frameworks to grow and engage audiences across digital channels
* Develop and embed high‑performing content formats (video, social, data‑led content, newsletters)
* Optimise audience journeys from content consumption through to subscription and event participation
* Align audience strategies with revenue objectives including subscriptions and events
Innovation & AI
* Identify and implement AI-driven tools to enhance personalisation and content discovery
* Pilot and scale new content formats and digital experiences
* Ensure innovations are structured, repeatable and scalable across brands
Stakeholder Collaboration & Adoption
* Work closely with editorial, marketing, commercial and technology teams
* Drive adoption of new tools, formats and processes across multiple brands
* Develop playbooks, templates and training to support consistent execution
* Lead change and influence stakeholders across the organisation
Performance & Optimisation
* Define success metrics for all initiatives
* Track performance across audience growth, engagement, subscriptions and event conversion
* Use data and insights to continuously refine products and strategies
* Report progress and opportunities to senior leadership
About You
* 3–6+ years’ experience in digital product management, audience development or digital media
* Strong understanding of content, audience growth and commercial models
* Experience working across editorial, commercial and technology teams
* Data-driven mindset with the ability to translate insights into action
* Comfortable working in a hands-on, execution-focused environment
* Experience with newsletters, content formats, engagement strategies or lifecycle journeys
* Interest in AI and emerging technologies within content and audience platforms
* Strong stakeholder management and communication skills
Why Join Us
* Work directly with the CEO on high-priority strategic initiatives
* Make a visible impact across a multi-brand, growing business
* Shape how a modern media company evolves in a rapidly changing digital landscape
* Combine product, content, data and commercial thinking in one role
* If you’re passionate about building products, growing audiences and driving measurable impact, we’d love to hear from you
Benefits
* 25 days of annual leave, with the option to buy or sell additional days. Pro-rata for part-time employees.
* One additional day of leave per year – Celebration Day
* Health plan
* Life assurance
* Private virtual GP access
* Seasonal flu jabs available at the office
* Continuous learning & development opportunities
* In-house Excellence Awards and other innovation projects
* Cycle-to-work scheme
* Discounted gym memberships
* Retail discount vouchers
* Rail season ticket loans
* Pension scheme
* One paid volunteer day per year
* Annual Summer & Winter Celebrations
* Work from home during August
* Income protection and more
Learning & Development
At emap, we believe that employee learning and development are the key drivers of our success. To ensure continuous growth and meet the ever-changing demands of the workplace, we provide an environment that fosters continuous development for our employees.
Employees are encouraged to identify their areas of personal and professional development aligned with our strategic areas, including management development, health, safety & wellbeing, sales, events management, marketing strategy, editorial and information technology. We have a structured framework to help equip our employees with the knowledge, skills and behaviours to excel in their job roles, contributing to achieving our organisational objectives.
Diversity and Inclusion
We are an equal opportunity employer and value diversity and inclusion. All applicants will be considered for employment without attention to race, age, religion or belief, pregnancy and maternity, marriage and civil partnership, sex, sexual orientation, gender identity, national origin or disability status.
Privacy
Metropolis Group respects the privacy of every person for whom we have personal data. We comply with data protection legislation such as the Data Protection Act 1998 and the General Data Protection Regulation, which regulate the processing of data and ensure it is processed fairly, lawfully, securely and that only necessary data is kept. You can see our privacy policy at www.metropolis.co.uk/privacy.
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