Role Overview
Cancer Research UK exists to beat cancer - and our fundraising propositions are critical to making that possible. We are seeking a Head of Proposition – Legacies to lead the end-to-end design, delivery and growth of one of CRUK's most important fundraising propositions. This senior leadership role combines commercial accountability, innovation and people leadership to deliver sustainable long‑term value. This is an opportunity to lead one of the UK charity sector's most significant income streams. You will drive a clear proposition vision rooted in audience insight, design compelling end‑to‑end supporter experiences, and deliver growth over both the short and long term. You will bring the credibility to lead legacy strategy with senior leaders and trustees, influencing at the highest levels while partnering across marketing, data, technology and delivery teams. Commercially astute and evidence‑led, you will strengthen performance management, forecasting and prioritisation, balancing strategic ambition with operational grip. This is not solely a functional legacy role. It is a proposition leadership role, with Legacies as its core focus whilst playing a key part in shaping the future of Fundraising & Engagement Propositions at Cancer Research UK.
Responsibilities
* Reshape the strategic direction and deliver sustainable growth of the Legacy proposition, defining a clear, compelling vision rooted in audience need, insight and CRUK strategy.
* Own performance and long‑term value, shaping and delivering a bold, evidence‑led growth strategy that increases consideration, market share and the value of complex gifts across diverse audiences.
* Work with matrixed teams to design and evolve brilliant end‑to‑end experiences, working across channels, journeys and touchpoints to create emotionally resonant, modern supporter experiences at scale.
* Lead innovation and modernisation, using insight, test and learn approaches and strong commercial judgement to respond to a rapidly changing wealth and fundraising landscape.
* Shape how technology enables the proposition, partnering closely across digital, data and delivery to ensure seamless, future‑ready journeys.
* Build and lead high‑performing, multidisciplinary teams, bringing together proposition, operations and specialist expertise to deliver excellence through inclusive, empowering leadership.
* Act as a visible sector leader and trusted internal partner, influencing senior stakeholders and playing an active role in the wider transformation of fundraising at Cancer Research UK.
Qualifications
* Experience leading a complex proposition, product or portfolio in a customer‑centric environment, balancing delivery today with long‑term value.
* Strong commercial judgement, with the confidence to make evidence‑led trade‑offs and prioritisation decisions.
* A deep understanding of audience behaviour, and how insight, digital capability and service design come together to create compelling end‑to‑end experiences.
* A compelling communicator and influencer, able to articulate vision clearly and bring diverse stakeholders with you.
* Proven leadership of large, multidisciplinary teams in complex matrixed organisations; an inclusive, inspiring leader who delivers through strong relationships.
* A strategic, future‑focused mindset, comfortable leading through ambiguity and change.
* Curiosity, ambition and a genuine desire to push the sector forward, not replicate what's gone before.
Values
Our organisation values are designed to guide all that we do. Bold: Act with ambition, courage and determination. Credible: Act with rigour and professionalism. We're looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.
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