Job Description
Campaign Analyst
Up to £50,000 + 17.5% bonus
West Midlands – 1 day per week in the office
I’m partnering with a well-established insurance and financial services organisation looking for a Campaign Analyst to join their Customer Selections & Analytics team. This is a hands-on role for someone confident with SQL, customer data, and campaign delivery.
The Role
You’ll work as part of a growing team responsible for building customer selections, targeting logic, and campaign journeys across multiple channels (email, direct mail, digital). You’ll be hands-on with SQL daily, extracting, transforming, and segmenting customer data to support highly targeted campaigns.
Key Responsibilities
* Build customer audience selections using SQL across multiple large datasets
* Support automated campaign journeys and selections across email, DM, and emerging digital channels
* Support A/B tests, targeting improvements, and performance reviews
* Assist in the migration to a new centralised customer platform and Dotdigital
* Provide insights to improve retention, acquisition, cross-sell, and customer engagement
What They’re Looking For
1. Strong ...