ROLE PROFILE
The WHY
The German Trading Executive plays a pivotal role in the launch and ongoing management of our dedicated German website. This role supports the full localisation process from the ground up — working closely with the E-Commerce, CRM, and Creative teams to build a seamless and engaging journey for our German-speaking customers across web, app, and email platforms.
ROLE ACCOUNTABILITY
The WHAT
Responsible for:
* Leading and supporting the full project lifecycle of the German website launch — from pre-launch content population and UX testing to post-launch optimisation and performance analysis.
* Managing the day-to-day operations of the German e-commerce site, ensuring all content is accurate, up-to-date, and aligned with brand guidelines.
* Localising product content, banners, and on-site messaging to reflect German customer preferences and market trends.
* Collaborating with the CRM team to localise and execute German-language email campaigns, automations, and customer journeys tailored to the region.
* Monitoring site performance, conversion rates, and customer experience to identify opportunities for enhancement and run A/B tests.
* Preparing and presenting regular performance reports and insights on the German site and customer base, using KPIs to guide strategy.
* Assisting with regional merchandising strategies, product launches, promotional planning, and seasonal campaigns targeted at the German market.
* Ensuring tone of voice, copy, and all digital content meet high standards for native-level German fluency and cultural relevance.
Accountable for:
* Launch of the German website to project timeline.
* Accuracy of the site.
* Driving revenue growth through the German website.
* Improving the effectiveness of the german website – converting visitors into customers.
* Ensuring a positive, localised and engaging online experience for customers – contributing to customer satisfaction and loyalty.
* Making informed decisions (using data and analytics) for site optimisation and marketing campaigns.
KNOWLEDGE, SKILLS & EXPERIENCE
The HOW
Essential Skills & Experience
* Native-level fluency in German (written and spoken) is essential.
* Strong organisational skills and attention to detail, with the ability to manage multiple tasks and deadlines.
* Excellent cross-functional communication skills and a collaborative mindset.
* An interest in fashion, e-commerce, and customer experience.
Preferred Skills & Experience:
* Experience with platforms such as Shopify Plus, Bloomreach, Klaviyo, or similar.
* Understanding of German/EU e-commerce trends and digital marketing best practices.
* Familiarity with localisation workflows and content translation tools.
* Prior experience in an e-commerce or digital marketing role, ideally within fashion or D2C retail.
* Familiarity with CRM tools and segmentation strategies, particularly for email marketing.
This is an office-based role with the possibility of working from home up to 2 days a week.
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