PRG Marketing Communications is a full-service marketing agency, specialising in business-to-business (B2B) communications across a diverse range of industries including the built environment, HVAC, fire and security, and the public sector. We are a second-generation family run company, currently celebrating 45 years in business.
We are looking for a driven and ambitious Account Manager with a passion for PR and copywriting to join our PR and Marketing team. In this role you will head up several client accounts whilst co-managing other clients with your fellow Account Managers, reporting directly to our Account Director.
Key Responsibilities:
* Heading up and co-managing client accounts, delivering high quality PR and marketing strategy and selecting the best combination of channels to achieve their desired goals
* Keeping client activity planners up-to-date to track and monitor all PR and marketing activity
* Writing to a high standard a variety of content including press releases, case studies, interviews, technical features, thought-leadership articles, blogs, newsletters, award entries and LinkedIn posts
* Seeking permission for customer case studies and managing the client approval process for all PR content
* Identifying newsworthy opportunities for clients, pitching stories to trade, regional and national journalists, responding with appropriate follow up and monitoring media coverage
* Preparing editorial calendars for clients to help plan and coordinate feature opportunities
* Building advertising plans and steering creative – researching media publications/websites, requesting rates, managing budgets, handling bookings, briefing and supplying artwork
* Liaising with trade bodies and associations, identifying PR and marketing opportunities
* Supporting clients with events and exhibitions – from researching venues to attendance
* Regular reporting for clients including monthly activity and media coverage reports
* Supporting the team with proofing the content of fellow Account Managers
* Briefing team members and external suppliers on artwork, photography, videos etc.
* Brainstorming fresh ideas for client campaigns with the team, including for PRG’s marketing
* Attending client meetings in person and virtually
* Supporting Account Director and Managing Director with research for new business proposals
* Using PRG’s project management software for completing weekly timesheets, preparing job estimates, raising purchase orders and running reports
Key Skills:
* Excellent communication skills – in person and in virtual meetings
* Outstanding organisation with the ability to manage multiple client retainers and projects
* Strong writing skills, with at least 3-years’ B2B writing experience
* Thorough understanding of B2B PR and communication techniques
* Previously worked in an agency environment or as part of an in-house marketing team
* A good understanding of wider marketing, basic budgeting, and campaign planning
* Knowledge of the different social media platforms and A hands-on ‘can do’ attitude
What We Offer:
1. A family-run, friendly team with a supportive and collaborative culture
2. The opportunity to grow within a close-knit but ambitious agency
3. An exciting mix of B2B clients, plus the opportunity to support PRG’s local B2C clients
4. Central Eastbourne location – 1 minute from town centre, 5 minutes to the beach
5. Opportunity to opt-in to PRG’s pension scheme (after 3-months employment)
6. Healthcare benefits (after 6-months employment)
7. On-site parking on a rota basis
Could you be the newest member of the PRG family?