Join to apply for the Director, Global Demand Generation role at Johnson Controls 2 weeks ago Be among the first 25 applicants
Join to apply for the Director, Global Demand Generation role at Johnson Controls
Senior Talent Acquisition Partner EMEA | Recruitment, Communication
The Director of Global Demand Generation is responsible for developing and executing comprehensive demand generation strategies that drive pipeline growth and revenue across Johnson Controls' global markets. This role will report to the Vice President of Global Marketing Strategy and Operations and will work closely with the Marketing Leadership Team, Global Field Operations (GFO), Corporate functions, Regions, and Global Products.
Collaborate with product marketing, field marketing, and sales teams to ensure cohesive go-to-market approaches.
Pipeline Management and Revenue Growth: Establish and monitor key performance indicators (KPIs) for pipeline growth and revenue contribution. Marketing Technology and Data Analytics: Manage the selection, implementation, and optimization of marketing technology stack to support demand generation efforts. Leverage analytics to drive data-driven decision-making and continuous improvement in campaign performance.
Global Campaign Orchestration: Plan, execute, and measure global integrated marketing campaigns across digital and traditional channels. Ensure alignment with the company's 10 key campaigns and brand messaging.
Marketing and Sales Alignment: Foster strong partnerships with sales leadership to ensure seamless lead handoff processes, lead scoring models, and shared accountability for pipeline and revenue targets.
Budget Management and ROI Optimization: Deep understanding of modern marketing technologies, including CRM (preferably Salesforce), marketing automation platforms, and analytics tools
Strong analytical skills with the ability to translate data insights into actionable strategies
Excellent leadership and communication skills, with the ability to influence senior executives and cross-functional teams
Bachelor's degree in Marketing, Business, or related field required
Master's degree a plus (Business, Marketing, Communication, etc.)
Seniority level Director
Employment type Full-time
Job function Marketing and Sales
Industries Industrial Machinery Manufacturing
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