Overview
Get AI-powered advice on this job and more exclusive features.
About Horizontal Digital
At Horizontal Digital, we believe digital experiences should feel human. We're a global consultancy that helps ambitious brands connect with people through seamless, thoughtful, and personalised digital journeys. As a trusted Sitecore Platinum Partner and Salesforce Summit Partner, we specialise in building powerful ecosystems that combine technology, data, and design creating meaningful experiences that scale. We don\'t just deliver digital transformation, we partner with our clients to shape what comes next.
We use these values to fuel superior results:
* Lock arms - We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.
* Show Hustle - We anticipate opportunities, roll up our sleeves, and execute the exceptional.
* Embrace change - We welcome the unexpected and anticipate what\'s next.
* Elevate empathy - We listen before we act, understanding diverse perspectives and holding ourselves to a high standard of accountability.
* Never settle - We push past easy answers to bigger, more inspiring ideas.
What It Means To Be a Content Strategist Here
Content at Horizontal is about structure, strategy, and story. You\'ll help global brands organise their content supply chain in smarter, more scalable ways, working at the intersection of creativity and systems-thinking. You may shape a taxonomy, craft AI content workflows, or set the foundation for multilingual content experiences to help businesses grow by turning complexity into clarity. You\'ll help clients understand what good content operations look like and guide them through the evolution from the unruly maze of decentralised content to something governed.
What We\'re Looking For
We\'re looking for someone who sees content as more than words on a page, someone who understands how content moves, scales, and delivers value. You\'re curious, systems-minded, and excited by building content ecosystems that work behind the scenes and on the surface. You don\'t need to have all the answers, but you should have the frameworks and mindset to help us ask the right questions. We\'re especially interested in those who\'ve worked in, or helped lead, the shift to composable and headless architectures and the organisational transformation this requires. As a Content Strategist, you\'ll be both a practitioner and a consultant, spanning from high-level strategy to hands-on execution. Your work will involve:
* Understand how content supports business goals and user needs
* Lead workshops and discovery sessions to define content approaches
* Assess and define content operations and governance models
* Create IA, taxonomies, metadata structures and content templates
* Collaborate with UX and tech to ensure content is feasible, localisable, and scalable
* Bring clarity to complex publishing ecosystems
In time there is the opportunity to lead on scaling the content strategy function within Horizontal.
Key Responsibilities
* Shape and lead enterprise-wide content strategies that support business goals and user needs
* Build governance frameworks to ensure quality, consistency, and accountability
* Define KPIs to measure performance and drive continuous improvement
* Champion innovation in how content is created, managed, and delivered
* Lead workshops and discovery sessions with clients to help identify and define content needs, priorities, and roles
* Embed SEO thinking into content strategy — aligning structure, metadata, and messaging with search intent and discoverability goals
* Help clients navigate the shift to composable and headless content architecture
Content Management
* Design workflows that make content easier to create, approve, and publish
* Set up rights and permission structures that support secure collaboration
* Develop strategies for publishing content across global platforms and channels
* Establish content lifecycle practices—from creation to archival
* Map current vs future-state content operations and help shape practical roadmaps for change
Content Architecture
* Create scalable taxonomy structures aligned with business and customer needs
* Build metadata frameworks that power discovery and personalisation
* Define best practices for how content is stored, organised, and managed
* Support localisation through smart multi-language architecture
* Work closely with UX to ensure IA reflects real-world user journeys
* Use semantic modelling approaches to support more intelligent content orchestration and connected experiences
Content and Data Modelling
* Build structured, reusable content models that support omnichannel delivery
* Leverage modular components to reduce duplication and speed up publishing
* Design schemas that enable dynamic, personalised experiences
* Make authoring easier while optimising delivery performance
* Help shape our internal approach to structured content, including how we use Sitecore, Salesforce, and connected platforms
* Contribute to internal documentation and reusable content models to help teams work more efficiently
AI-Generated Content
* Help clients understand practical realities, opportunities, and limitations of gen AI in content work
* Design thoughtful, human-aware strategies for using AI in content creation
* Create hybrid workflows that blend human creativity with machine efficiency
* Define quality, consistency, and ethical guardrails for AI content
* Build systems that allow AI to work within your content structures
Collaboration & Enablement
* Train content authors and stakeholders on strategy, tools, and best practices
* Create documentation and guides that make content governance simple
* Work with developers, UX teams, and marketers to bring experiences to life
* Stay ahead of industry trends and share new thinking across the team
Why This Role Matters
Content is the glue that holds great digital experiences together. In this role, you\'ll be the person who makes sure content is not only beautiful and useful but structured, scalable, and ready for whatever comes next. Whether it\'s a global campaign, a product launch, or an AI-enabled journey, you\'ll be the strategic mind behind the content that drives it all.
Qualifications & Experience
Must-Haves:
* 5+ years of experience in content strategy, information architecture, or digital content operations
* Strong knowledge of content modelling, taxonomy, and metadata frameworks
* Experience designing and implementing content workflows and governance models
* Familiarity with multilingual content strategies, localisation, and translation workflows
* Solid understanding of personalisation and content segmentation strategies
* Experience working with DAM systems and managing digital assets at scale
* Exposure to or curiosity about AI-generated content and automation in content production
* Comfort collaborating with UX, dev, design, and marketing teams in Agile environments
* Excellent communication and stakeholder engagement skills
Nice-to-Haves:
* Understanding of SEO, structured data, and content performance analytics
* Exposure to CDPs and data-driven content delivery
* Proven experience with enterprise CMS platforms preferably Sitecore (XP, XM Cloud) and/or Content Hub, Salesforce
* Experience designing content for omnichannel environments (web, app, email, etc.)
* Familiarity with the role of semantics and linked data in content systems
* Experience working across diverse industries such as hospitality, government, logistics, or financial services
* A degree in Communications, Information Design or a related field or equivalent practical experience
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Other
Industries
* IT Services and IT Consulting
Referrals increase your chances of interviewing at Horizontal Digital by 2x
Get notified about new Content Strategist jobs in United Kingdom.
London, England, United Kingdom 1 month ago
#J-18808-Ljbffr