Job title Digital Marketing Executive Location Manchester Employment Type Full time, Permanent Reporting to Marketing Manager Company Overview Ocasa Homes is not your typical property management company - we're redefining how residential properties are managed in the UK. Established to oversee a private investment fund's residential portfolio, we focus on delivering exceptional experiences to residents living in our high-quality, yet affordable homes. Role Overview The Digital Marketing Executive will work alongside the Marketing Manager in delivering high-impact marketing across property portals, campaigns, creative and automation. The role is responsible for supporting both day-to-day delivery and longer-term campaign planning and requires the ability to manage a varied workload, contribute ideas and help improve lead generation and conversion across Ocasa’s portfolio of over 30 buildings. Key Responsibilities Property Listings & Website Management Maintain and optimise listings across Rightmove, Zoopla, SpareRoom and RentCafe Keep pricing, availability, copy and photography accurate and on-brand Update website content in WordPress, including imagery, building pages and SEO basics Work with our website agency on larger changes (new pages, UX fixes) Identify gaps in photography and coordinate updates to improve listing performance Campaign Execution & Performance Deliver paid and organic campaigns (Google Ads, Meta, internal promotions) Monitor lead flow and cost performance - recommending improvements Support campaign planning for priority buildings and low-occupancy areas Reporting & Insights Produce weekly/monthly reports: leads, viewings, enquiries, move-ins, CPL and ROI Flag performance trends and help shape focus based on occupancy needs Content & Brand Management Draft and proof content for listings, ads, emails and digital signage Ensure consistent tone of voice and brand standards across all digital outputs Manage asset requests (banners, brochures, signage) Automation & Customer Journeys Manage workflows and email campaigns in HubSpot for lead nurturing Improve enquiry-to-viewing and onboarding journeys Support internal announcements and tenant communications (e.g. app updates) Experience and Qualifications Demonstratable generalist marketing experience, ideally with experience in property (3 years of marketing experience preferred) Confident working in HubSpot, WordPress, Google Ads, Meta Ads Manager and Google Analytics. Where existing experience on these software packages is not available, a thirst to learn quickly is required. Comfortable writing copy, briefing designers and working with multiple platforms Strong Excel/Sheets skills for reporting and campaign tracking Proactive, organised and confident owning tasks independently Company Benefits Enhanced Pension 25 days annual leave, plus UK bank holidays Your birthday off Time off to move home Life assurance Group Income Protection Private healthcare via Bupa (taxable benefit) Commitment to your learning and development Employee wellness resources and events Employee Assistance Programme Regular team building events Our Values We have built a business to be proud of and our values are key to our ongoing growth. As well as showcasing your relevant skills and experience, we would like candidates who are interested in joining us to demonstrate how they incorporate our values in their ways of working. Considered We recognise our responsibility to act with a considered approach. It is through careful consideration that we achieve the best outcomes for ourselves and others. Principled We believe in doing the right thing, and we hold our principles closely in everything that we do. Empathetic Empathy is key to creating a culture that’s open, supportive, and kind. Whether it’s working with colleagues, residents, or external parties, we treat everyone with empathy. Knowledgeable We hold ourselves to a high standard, every member of the Ocasa team is an expert at what they do. Additional Information The successful candidate must, by the start of the employment, have permission to work in the UK. We require all candidates that have been offered employment with us to complete a background check that will include eligibility to work in UK, employment referencing, DBS check, and depending on the role, further checks may need to be conducted. We know that to be truly innovative, we need to have a diverse team. That is why Ocasa Homes is committed to creating an inclusive environment and is proud to be an equal opportunities employer. We will make reasonable adjustments to our recruitment process to ensure that you have the best chance of success. Please contact our People team to discuss how we can support you: recruitment@ocasahomes.co.uk