Wimbart Job Description – Account Manager
Why is this role crucial for Wimbart?
An Account Manager at Wimbart is a pivotal member of the team, acting as a client‑facing ambassador and ensuring that all day‑to‑day administration and management responsibilities for our clients are carried out. You will be a trusted ‘go‑to’ for both clients and the Wimbart team, inspiring confidence, acting as a role model and mentoring junior staff with a positive attitude and entrepreneurial spirit.
You will also drive and lead a portfolio of clients, aligning your team with and delivering against your clients’ business goals while maintaining strong media relationships. You will be proactive, agile, and always searching for new opportunities to grow the Wimbart brand.
Reports to / line manager
Senior Account Director
Role & responsibilities and core competencies
*Ad hoc duties commensurate with your role are also included in the below.
Opportunity creation
* Providing a range of PR strategies and/or client information to the media (newspapers, magazines, radio, television and online news sites)
* Building relationships with existing and new clients
* Building and maintaining relationships with media contacts in a structured way (weekly calls, updates etc.)
* Liaising with clients regarding press campaigns, creative projects, and wider marketing activity
* Providing innovative and creative ideas to clients
* Managing the needs and expectations of the client
* Building client relationships and maintaining a network of media contacts including journalists and industry spokespeople
* Developing nuanced and creative news angles, stories and pitches to further the client’s profile, products and services.
* Advising clients on the merits of stories and opportunities
* Being involved in pitching for new business and developing PR proposals
* Managing a high level of client interaction
* Supporting senior account managers and directors with PR campaigns and project plans
* Liaising with the press & media and media relations
* Liaising with clients on the management of campaigns and creative projects
* Building client and media relationships
* Working with the team to develop new business and project proposals
* Managing and mentoring junior members of the team
* Briefing and reporting to clients
* Analysing PR coverage and providing written reports
* Communicating effectively with a range of stakeholders
* Deputising for Account leads on occasion
Strategy & detail
* Creating content for printed and digital media; press releases, white papers, blogs, articles etc.
* Supporting with social media management, community management and social scheduling
* Drafting pitches/press releases to a high standard
* Proofreading and ensuring decks and written content is error free
* Inputting into and supporting campaign strategy
* Keeping abreast of industry trends including PR and social media
* Supporting with crisis communications and events
* Handling press enquiries including requests for comment, product information and statements
* Selling‑in to national, regional and trade media
* Contributing to daily meetings, and liaising and updating clients on PR activities
* Keeping abreast of current PR trends and tools
Your specialisms
* Excellent written, presentation and verbal communication skills
* Impressive emotional intelligence and interpersonal expertise
* A passion for the media, including social media and a flair for creativity, strategic thinking and innovation
* Solid computer and project management skills
* Strong organisational skills with an ability to manage multiple projects and portfolios
* Good teamwork and negotiation skills
* Flexibility, determination, enthusiasm, confidence and the ability to cope well under pressure
* The ability to think strategically and good analytical skills
* A strong knowledge and interest in current affairs
* Creativity and imagination
* Ability to use own initiative and work autonomously
* Four years or more of agency experience
* Evidence of copywriting and client liaison skills
* Examples in your portfolio of strong communication and excellent presentation skills
* Aptitude to build a network of influencers and press commentators
Employee Commitment
* To be a meritocracy with a fair and transparent pay review process
* To offer opportunities for internal promotion
* To provide everyone with a fair and structured performance appraisal process
* To provide a learning environment that supports its employees in becoming experts in their roles
* To give all Wimbart’s people opportunities to influence and improve how we work
Wimbart is an equal opportunities employer who believes passionately that our team should represent the diversity of the clients that we support. We are committed to providing a workplace that offers fair and equal career growth and learning opportunities to all its employees. We do not tolerate discrimination of any kind and celebrate creating a culture that offers opportunity for all, regardless of race, culture, gender, age, sexual orientation, disability or religious beliefs.
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