Growth Marketing Manager - Acquisitions (Subscriptions)
Media Brand
Hybrid/Central London
Competitive Salary + Benefits
We’re working with a high-profile media organisation undergoing an exciting transformation across print, digital and audio. With a long-standing reputation for high-quality journalism, culture, and ideas, they are now building a modern subscription business designed to support independent journalism for the future. As part of this next chapter, they are hiring a Growth Marketing Manager (Acquisitions) to help build and scale the organisation’s subscription base.
This is a high-impact role for a data-driven marketer who thrives on experimentation, performance marketing, and cross-functional collaboration. The Role As Growth Marketing Manager – Acquisitions, you’ll be responsible for driving subscriber growth across a new suite of digital and print subscriptions. Using performance marketing, partnerships, social, SEO and other acquisition levers, you’ll help build a scalable, repeatable acquisition engine designed to attract new audiences and support long-term subscription revenue growth.
Key Responsibilities Paid Media & Growth Strategy
* Own and allocate the paid media budget across performance campaigns
* Develop and execute multi-channel paid acquisition strategies, with a focus on Meta and Google platforms
* Identify and test new and emerging channels aligned with audience growth and subscription goals
* Set acquisition goals and KPIs aligned with wider consumer strategy
* Manage budget pacing and ensure campaigns deliver against forecast targets
* Maintain marketing lift study infrastructure in collaboration with analytics teams
Campaign Execution & Optimisation
* Lead the end-to-end development and optimisation of paid campaigns, including creative briefing, targeting strategy, bidding, and performance tracking
* Run structured A/B and multivariate testing across creatives, messaging and platforms
* Translate insights into actionable recommendations to improve CAC, ROAS and LTV
Cross-Functional Collaboration
* Partner with editorial, creative, product and technology teams to produce high-performing campaign assets
* Work closely with analytics teams to monitor campaign performance and attribution
* Collaborate with product and engineering to ensure tracking and pixel implementations are accurate
Platform Management
* Build strong relationships with platform partners such as Meta and Google
* Pilot new features and test emerging opportunities across performance marketing channels
About You
* 4–6+ years’ experience in performance or paid marketing, ideally within subscription, publishing, media or ecommerce
* Proven track record managing large paid media budgets and delivering acquisition or revenue growth
* Strong understanding of tracking infrastructure, including pixels, attribution and tools such as Meta Conversions API and Google Tag Manager
* Comfortable working with analytics platforms such as GA4, Looker, Chartbeat, Piano or similar
* Experience working with media agencies and creative teams
* Highly analytical with the ability to translate data into actionable marketing strategy
* Strong communication and organisational skills, with experience collaborating across multiple teams
Why This Role? This is a rare opportunity to join a mission-led media organisation at a pivotal moment, helping to build a modern subscription growth engine that supports independent journalism.
You’ll work at the intersection of data, marketing, editorial and product, turning experiments into scalable campaigns and helping shape the future of a major publishing brand.