Location: Hybrid – London (2 days per week)
Salary: £40,000–£45,000
Reports to: Head of Brand
About Cult Furniture
At Cult Furniture, we believe great design should be accessible. As The Home of Iconic Design, we create aspirational interiors inspired by contemporary living, statement styling and timeless design.
We are looking for a highly creative and detail-driven Creative Brand Manager to help shape how Cult looks, feels and speaks across every customer touchpoint.
This is a brand guardianship role focused on creative direction, lifestyle imagery, tone of voice and maintaining a consistent aspirational brand identity across the business.
The Role
The Creative Brand Manager will be responsible for protecting and elevating the Cult Furniture brand across all visual and written outputs.
This role sits at the centre of brand styling, CGI lifestyle imagery, campaign creative direction and tone of voice. You will work closely with the Head of Brand, PR & Partnerships Manager, ecommerce teams and external creatives to ensure the brand remains distinctive, aspirational and commercially relevant.
The role will work very closely with the Brand Marketing Campaign Manager to heavily influence the visual style, tone and creative direction of all social content. In particular across Pinterest, where they will feed through lifestyle and product pins.
Key Responsibilities
Brand Guardianship
Act as a guardian of the Cult Furniture brand across all customer touchpoints
Ensure consistency of visual identity, styling and tone of voice across all channels
Approve creative assets across campaigns, ecommerce, editorial and social
Maintain and evolve brand guidelines and creative standards
Review and sign off photography, video, CGI and campaign creative
Ensure all content reflects the aspirational positioning of the brand
Lifestyle CGI & Creative Direction
Lead the briefing and creative direction of lifestyle CGI imagery
Oversee scene styling, product selection and visual composition
Provide detailed feedback and approvals to CGI artists and external creatives
Ensure imagery supports hero products and aligns with campaign messaging
Work closely with internal teams to ensure imagery is delivered in line with launch timelines
Photography & Campaign Styling
Support the creative development of brand and campaign shoots
Assist with location sourcing, model selection and shoot preparation
Oversee styling and product setup during shoots
Collaborate with photographers, stylists and creative freelancers
Ensure campaign visuals align with the Cult brand aesthetic
Tone of Voice & Brand Messaging
Own and evolve the Cult Furniture tone of voice
Review copy across email, website, campaign and editorial content
Ensure messaging remains consistent, aspirational and commercially effective
Support campaign messaging and creative direction alongside the marketing team
Pinterest & Inspiration Platforms
Curate aspirational lifestyle and product-led content
Develop mood boards and inspiration concepts to support campaigns and product launches
Trend & Competitor Awareness
Monitor competitor activity, design trends and wider lifestyle branding
Stay ahead of trends across interiors, fashion, creative campaigns and social aesthetics
Bring fresh creative thinking and inspiration into the business
What We’re Looking For
Proven experience within a creative brand, styling or visual marketing role
Strong understanding of branding, creative direction and visual storytelling
Experience working with photography, CGI or creative production
Exceptional eye and understanding of interior styling, composition and detail
Strong understanding of aspirational lifestyle brands
Excellent communication and collaboration skills
Organised and capable of managing multiple projects simultaneously
Passion for interiors, design and emerging trends