Business Development Executive
Available Locations
* Derby, Stoke, Walsall
* Shrewsbury, Telford, Wolverhampton
* Birmingham, Dudley, Gloucester, Worcester
As a Business Development Executive (BDE), you will be the frontline representative in the On Trade channel for Diageo’s market‑leading portfolio. Your focus will be on growing and maintaining distribution through strong sales execution and in‑venue activation, building trusted relationships with licensees and venue managers and driving sustainable growth across your territory.
Territories
* Birmingham
* Birmingham, Dudley, Gloucester, Worcester
Role Responsibilities
* Win new listings and grow sales in key independent On Trade outlets
* Manage a territory to deliver clear sales and visit targets
* Build strong, long‑term relationships with licensees and venue managers
* Bring Diageo brands to life through menus, POS and tailored in‑venue activity
* Train and engage bar teams to deliver great brand experiences and quality serves
* Ensure the right products are available in outlets through effective visit and stock planning
What’s in it for you? You’ll own your territory end to end, work with world‑class brands, and build strong commercial skills through hands‑on sales experience, clear targets and ongoing development with support from experienced leaders.
Experience / Skills Required
* Experience in sales, hospitality, brand activation or a customer‑facing role
* A commercial mindset and motivation to deliver against targets
* Strong relationship‑building and communication skills
* The ability to manage your time effectively and prioritise across a territory
* A genuine interest in brands and how consumers experience them
* A full, valid driving licence and the ability to travel across the territory
* A minimum of 12 months’ active UK driving licence is required
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.
Diversity Statement
We embrace diversity in the broadest possible sense. You’ll be welcomed and celebrated for who you are, and you’ll help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, and educational backgrounds.
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