Overview
We are a leading construction company with a strong portfolio of successful residential, commercial, and infrastructure projects. We pride ourselves on delivering high-quality builds, innovative solutions, and exceptional service to our clients. As we continue to grow, we are looking for a dynamic and experienced Marketing Manager to lead our marketing efforts and enhance our brand presence in the construction industry. This role requires a strategic thinker with a passion for digital marketing, who can effectively manage projects and inspire a team to achieve outstanding results.
Key Responsibilities
* Develop and implement comprehensive marketing strategies to enhance brand visibility and drive customer engagement.
* Manage and optimise SEO efforts to improve organic search rankings and increase website traffic.
* Oversee project management for various marketing initiatives, ensuring timely delivery within budget constraints.
* Utilise Adobe Photoshop to create visually appealing marketing materials and content.
* Maintain and update the company website using WordPress, ensuring all content is current and engaging.
* Execute Google Ads campaigns, analysing performance metrics to maximise ROI.
* Conduct thorough analysis of market trends and consumer behaviour to inform marketing strategies.
* Craft compelling copy for various channels, including email marketing, social media, and website content.
* Manage social media platforms, developing content calendars and engaging with audiences to foster community growth.
* Utilise Microsoft Excel for data analysis and reporting on campaign performance.
* Leverage Google Analytics to track website performance and user engagement metrics.
* Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
* Provide leadership and mentorship to the marketing team, fostering a culture of creativity and accountability.
* Ensure effective communication within the team and across departments.
Preferred Skills (Nice to Have)
* Strong management capabilities with proven experience in leading teams.
* Proficiency in SEO techniques and best practices.
* Excellent project management skills with the ability to juggle multiple tasks effectively.
* Familiarity with Adobe Photoshop for graphic design tasks.
* Experience using WordPress for website management.
* Knowledge of Google Ads for online advertising campaigns.
* Strong analytical skills to interpret data and make informed decisions.
* Exceptional copywriting abilities for diverse marketing materials.
* Proficient in social media management strategies across various platforms.
* Advanced skills in Microsoft Excel for data manipulation and reporting.
* Experience with Google Analytics for tracking digital performance metrics.
* Understanding of email marketing strategies for effective customer outreach.
* Background in B2B marketing with a focus on relationship building.
* Strong communication skills, both written and verbal, in English.
* Proficiency in Microsoft Office Suite (Word, PowerPoint) for documentation and presentations.
* Basic IT knowledge to troubleshoot common technical issues.
* Excellent time management skills to prioritise tasks effectively.
* Strong organisational skills to maintain efficient workflows. If you are ready to take your career to the next level as a Marketing Manager in a vibrant environment.
Qualifications & Requirements
* Bachelor's degree in Marketing, Business, Communications, or related field. (Master's preferred)
* Marketing experience, preferably in the construction, real estate, or engineering sector.
* Strong understanding of B2B marketing and lead generation strategies.
* Excellent written and verbal communication skills.
* Proficiency in marketing tools and platforms (e.g., Google Ads, Analytics, HubSpot, Canva, Mailchimp, WordPress).
* Creative mindset with attention to detail.
* Ability to manage multiple projects and meet deadlines.
* Strong analytical skills and a results-driven approach.
Job Types: Full-time, Permanent
Pay: £40,000.00-£50,000.00 per year
Work Location: In person