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Sales development representative

Watford
Equation Recruitment
Sales development representative
Posted: 17 November
Offer description

Sales Development Representative – Contracts (Construction Sector)

Salary: £50,000 + up to £30,000 commission
Location: London / South-East / Home Counties / Midlands (Field-Based)

A well-established specialist manufacturer and project delivery organisation is seeking an accomplished Sales Development Representative to support long-term growth across major construction and fit-out projects. Operating from a large head office and production facility in Bedfordshire, the company employs over 60 professionals across estimating, project management, manufacturing and installation.

The team works extensively with contractors known for high-quality, design-led delivery and has contributed to multiple landmark developments across London and the UK.

As the business continues to expand its reach, it is now focused on developing a wider network of clients within new build, refurbishment, private residential, retail and leisure sectors.

The Role: Sales Development Representative – Contracts

The position is centred on expanding the organisation’s pipeline of contract work, typically for projects valued at £100,000+ and often commencing 6–18 months ahead of delivery.

This is a relationship-driven, senior networking and business development role aimed at identifying and converting high-value opportunities within the construction environment.

Key Responsibilities of the Sales Development Representative

* Build and nurture new relationships with contractors, fit-out specialists, developers, architects and other construction-related stakeholders.

* Identify upcoming project opportunities and introduce the business to key decision-makers.

* Represent the company at major trade shows, design exhibitions and construction industry events.

* Collaborate with in-house Estimators, Project Managers and technical teams to help progress tenders and opportunities through to conversion.

* Maintain clear CRM records, reporting on pipeline health and progress.

* Develop strategies that ensure strong, continual growth of the contracts pipeline.

* Operate with a high degree of autonomy while working cohesively with the wider team.

Candidate Profile of the Sales Development Representative

The ideal candidate will bring:

Experience & Network

* An existing network within the construction sector. This may come from roles in interior fit-out, construction, property, finance, insurance, or construction-related technology platforms (e.g., project management or estimating systems).

* A proven system for building and expanding professional relationships.

* Experience attending sector events such as Milan Design Week, Surface Design Show, Independent Hotel Show, KBB, Clerkenwell Design Week, London Build Expo, Homebuilding and Renovating Show, Futurebuild, or similar.

Skills & Attributes

* Highly professional, articulate and driven.

* Exceptional communication skills—written and spoken English.

* Degree-educated with a 2:1 or above.

* Strong familiarity with CRM platforms and an informed preference for a particular system.

* Self-motivated and proactive, capable of independently identifying, approaching and converting potential customers.

Applicants with strong construction networks and a passion for high-value business development are encouraged to apply

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