SHIFT Active Media is looking for a Paid Media Manager to deliver best-in‑class digital advertising campaigns for some of the world’s most exciting cycling brands. You’ll play a key role in our Media Planning & Buying team – owning the day‑to‑day management and performance of paid media campaigns across Google and Meta platforms. You’ll be responsible for building and optimising campaigns that drive measurable results – from product launches to e‑commerce performance and brand awareness. You’ll bring strong platform knowledge, a sharp analytical mindset, and the ability to turn data into action. This is a great opportunity to work in a high‑performance, passionate, and collaborative team at the forefront of cycling media.
Campaign Management & Execution
* Plan, manage, and optimise paid media campaigns across Google Ads and Meta Ads Manager, including Search, Shopping, Performance Max, Display, YouTube, and Facebook/Instagram.
* Support the development of campaign creative by briefing internal teams on platform requirements, messaging, and performance insights.
* Monitor campaign performance and pacing daily, adjusting targeting, bids, budgets, and creative to deliver on KPIs.
Analysis & Reporting
* Use GA4, Looker Studio, and platform dashboards to analyse campaign performance and extract actionable insights.
* Track key metrics such as ROAS, CPA, CTR, and new customer acquisition.
* Build clear, concise reports that feed learnings back into planning.
Strategic Contribution
* Share performance insights and media recommendations with internal teams and clients.
* Contribute to media planning discussions and campaign briefs.
* Stay up to date with platform changes and emerging ad formats, sharing knowledge across the team.
About You
* Proven experience in Google Ads and Meta advertising
* Strong planning and analytical skills – be able to make data‑driven decisions
* Experienced in using reporting tools and platforms like Google Analytics
* Strong organisational and prioritisation skills
* Excellent written and verbal communication skills
* Experience working in a fast‑paced environment, with the ability to work under pressure and meet tight deadlines
* Team Player
* Inherent interest in cycling and an outdoor lifestyle (preferred, not a requirement)
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