Overview
We are seeking a creative and detail-oriented Digital Marketing Designer to join our dynamic team. In this role, you will be responsible for developing visually appealing and effective marketing materials across various digital platforms. You will collaborate with cross-functional teams to enhance our online presence and drive engagement through innovative design solutions. Your expertise in digital marketing strategies and design tools will be essential in executing campaigns that resonate with our target audience.
Responsibilities
* Design and create engaging graphics for websites, social media, email marketing, and other digital platforms.
* Collaborate with the marketing team to develop effective SEO strategies that enhance online visibility.
* Manage multiple projects simultaneously while ensuring timely delivery of high-quality designs.
* Utilise Adobe Photoshop and other design software to produce compelling visual content.
* Maintain and update the company website using WordPress, ensuring all content is optimised for user experience.
* Analyse campaign performance using Google Analytics and provide insights for continuous improvement.
* Develop copy for various marketing materials, ensuring alignment with brand voice and messaging.
* Oversee social media management, creating content calendars and engaging posts to drive audience interaction.
* Conduct market research to identify trends in B2B marketing and apply findings to design strategies.
* Prepare presentations using Microsoft PowerPoint to communicate ideas effectively within the team.
Skills
* Strong management skills with the ability to lead projects from conception to execution.
* Proficiency in SEO practices and their application in digital marketing campaigns.
* Excellent project management abilities, ensuring all tasks are completed on time and within scope.
* Advanced skills in Adobe Photoshop, with a keen eye for design aesthetics.
* Experience with WordPress for website management and content updates.
* Knowledge of Google Ads for creating effective advertising campaigns.
* Strong analytical skills to assess campaign performance and make data-driven decisions.
* Proficient copywriting skills for crafting compelling marketing messages.
* Experience in social media management across various platforms.
* Competence in Microsoft Excel for data analysis and reporting purposes.
* Familiarity with Google Analytics to track website performance metrics.
* Understanding of email marketing best practices for effective communication with clients.
* Background in B2B marketing strategies tailored towards business audiences.
* Exceptional communication skills, both written and verbal, in English.
* Proficiency in Microsoft Office applications including Word, Excel, and PowerPoint.
* Basic IT knowledge to troubleshoot minor technical issues as they arise.
* Strong time management abilities to prioritise tasks effectively in a fast-paced environment.
* Excellent organisational skills to maintain project documentation and workflow efficiency.
Job Types: Full-time, Part-time
Pay: £8,000.00-£24,000.00 per year
Expected hours: 16 – 24 per week
Benefits:
* On-site parking
Work Location: In person