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Business development manager - south of england

Liverpool (Merseyside)
Avani Solutions
Business development manager
Posted: 15h ago
Offer description

About Avani

We are a leading player in the hospitality industry, known by clients and supply chain partners alike for delivering excellent beer quality services including technical support, installation work, consulting and trouble-shooting as well as the core hygiene services. We work to high standards and are always on the lookout for motivated individuals to join our growing and high-performing team.


Our purpose is to raise the bar on beer quality, and our aim is that one day every draught beer served will be perfect. This aim is underpinned by exceptional service standards and a range of services that help to make beer quality both a driver for profit and a significant differentiator for our customers.

What does that mean for this role? Our mantra is that while pints settle, we don’t. Like everyone in our team, you’re a resourceful problem-solver and you never leave a job half-done. You have high standards and a professional, practical approach to your work and are as comfortable working with an internal team as you are with communicating, negotiating and consulting with customers.

Will you ‘FIT’ with our team?
* Do you demonstrate curiosity to explore issues and identify solutions for customers?
* Do you show flexibility in thinking, exploring potential that others might overlook?
* Do you show a genuine love for the role of selling and business development?
* Are you kind and fair – a decent human-being?
* Do you take personal responsibility to ensure results are delivered?
* Do you make stuff happen?
* If you walk into a room full of new faces, do you greet them with a warm smile?


What you need to know
* Field-based role covering the South of England
* Guaranteed base salary with uncapped commission – OTE £45,000 +
* Annual team bonus
* Individual performance-based bonus
* Core 28-day holiday allowance
* Fully expensed company PHEV car
* Team events
* Hospitality-related discounts
* Personal Trainer
* Company pension



Main Purpose of your Role

Manage and build current relationships with existing key customers (20% of your time) and seek to deliver new profitable business (80% of your time) within UK target segments.

Key Responsibilities
* Own a defined region (South) representing Avani Solutions to grow sales across key growth segments in the On-Trade
* Be a key point of contact for all key customers within your portfolio, deepening account relationships and exploring new cross-selling opportunities to ensure the promotion of the full range of services
* Generate a pipeline of new qualified prospects and collaborate closely with internal functions to ensure a smooth progression along our value chain
* Work closely with the Field Services team, Marketing and Customer Services in the joint creation of (regional) account plans
* Plan for and conduct key account reviews
* Represent Avani Solutions at Trade Shows and industry events, networking to increase our share of voice and widen the breadth of our influence



Knowledge, Skills & Experience RequiredEssential
* Proven track record in field sales in the hospitality on-trade sector – minimum 2 years
* Understanding of the sales and decision-making cycles
* Excellent communication skills, both oral and written
* Proven ability to persuade, influence and negotiate
* Proficient in IT, including the use of CRM systems
* Solid numeracy skills to support pricing strategies, quotes and proposals
* Natural presentation skills
* Full clean driving licence
Desirable
* Knowledge of on-trade draught beer dispense



Application Deadline: 20th November 2025

What to consider when applying – Evidence of previous experience and skill is really important to us, but even more importantly, we need to see who you are. So do use AI if it helps you to be concise and accurate, but not at the expense of self-expression. Allow your personality to come through! A covering letter could be a good idea.


To apply, please email your application including your CV to amanda@avanisolutions.co.uk

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