We have an exciting opportunity for a Copywriter to join our Customer team based in our Central Support Office in Lasswade. You will be the brand guardian for our brand’s written word. You will be leading copy creation and maintenance in a busy and fast-paced environment. You will maintain and champion our Tone of Voice guidelines and support the wider business in its implementation. This is a truly integrated role, working collaboratively to support our online, digital, marketing, PR, internal comms and events teams, writing for a range of formats and channels.
Responsibilites
1. Planning and copywriting for activity across a range of online and offline channels
2. Lead and execute Dobbies Tone of Voice across channels
3. Manage the Tone of Voice guidelines, ensuring they are kept up-to-date and support the rest of the business in its implementation
4. Managing a schedule of always-on content for dobbies.com, identifying content which needs updating and working with other colleagues to support in updating page content
5. Manage the creation of written content for all our digital marketing channels, including all emails and socials that aligns with the commercial trade plan prioirties
6. Proof reading and refining content across the website and app
7. Create efficiencies in team workflows by building out and maintaining a bank of copy to be used by wider team across PR, internal communications and marketing, maximising copy usage and ensuring a joined-up approach.
8. Support with producing and scheduling social and email content when required
9. Support the Events team to create copy that will drive event sales
Measures of success
10. Product and content copy is inspirational, informative, in line with brand Tone of Voice and delivered on time
11. Content drives footfall and demonstrates customer engagement
12. You have built strong relationships with key stakeholders including PR, marketing, events, buying and the rest of the online team
13. Consistency of tone across all written materials
14. Demonstrate our values at all times – we’re one team, getting better everyday. We bring a smile. We live and breathe gardens. We make it work for our customers.
What we offer
15. Holiday – enjoy a well deserved break with 33 annual leave days per year (pro-rata for part time)
16. Discount – treat yourself with generous uncapped discount across our stores with 50% off in our Restaurants, 25% off in the Garden Centre and 10% off in our food halls
17. Hybrid working – a combination of office and home working to help balance your work life balance
18. Pension – save for the future with our company contributed enhanced Group Pension Plan
19. Season ticket loans – spread the cost of travel with an interest free loan
20. Access to Wagestream – support your financial wellbeing, with ability to access earnings ahead of pay day, save for the future and financial advice
21. Access to Retail Trust – seek confidential support, access to a Virtual GP, free counselling service and discounted retail rewards with our employee wellbeing platform
22. Access to Dobbies Academy – continue your development with our eLearning platform and development programmes
23. Study assistance – invest in your professional development with funded courses and qualifications
24. The little things to keep you going through the day – free tea, coffee, and milk
25. Collaborative office space – with access to our wellbeing room, learning resources and even a book swap
26. Invites to our annual company conference, summer and Christmas social events
About us
At Dobbies, we’re proud to have a history dating back to 1865. We were founded by James Dobbie and are the only garden centre retailer to have stores in every nation across the UK.
Our passion and joy for gardens and plants is what makes us special. In our stores, we showcase this through own brand and branded products, concession partners and services. We champion garden living all-year-round.
Many of our stores feature a restaurant or coffee shop, where customers can enjoy refreshments or meals in a relaxed and welcoming environment.
We offer a calendar of events and experiences that bring people and communities together, and we have a national charity partner that both our colleagues and customers raise money for,
We’re committed to being a great place to work. We’re one team and we encourage our colleagues to be the best version of themselves, every day; to share their wins and celebrate success. Together, we make it work for our customers.