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Job Description
I'm working with a very successful consumer-focused scale-up that has recently embarked on a period of digital transformation. The business, previously 95% wholesale, has now adopted a digital-first direct-to-consumer approach. Since its launch, this first-of-its-kind platform has built an engaged following, gone through Series A funding, and generated in excess of a healthy eight-figure revenue for the last 3 years.
As part of this growth, I am working with them to hire a CRM Manager, who will be the go-to person for Marketing Automation. This is a key hire for the business, operating cross-functionally with a focus on supporting the customer retention strategy to increase LTV and drive revenue.
As the CRM Manager you will
* Own testing, audience segmentation, deployment, and continuous optimization.
* Implement marketing automation efforts and processes, proactively researching and implementing workflows and mapping of customer journey.
* Work with internal stakeholders to understand, plan, build, and execute communications and marketing automation campaigns.
* Create recommendations to improve campaigns continuously.
About You
* Must have previous experience implementing marketing automation and customer journey mapping.
* Previous experience in an ecommerce DTC environment.
* Strong working knowledge of SQL.
* Proven experience working with large customer databases.
* Previous experience in audience segmentation and testing.
* Understand the challenges associated with building a brand online.
This is an exciting role, offering exposure to multiple internal stakeholders and being integral to driving growth within this fast-paced business. If you feel you are up for the challenge, please APPLY.
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