Position Summary
The PR Manager, UK & Ireland plays a key role in the day‑to‑day operations of the UKI PR Centre of Excellence, supporting PR objectives for participating hotels across the UK and Ireland. Operating similarly to an in‑house PR agency, the COE drives top‑tier earned media and social exposure across consumer travel, lifestyle, trade, and regional media.
This role is an active media relations position and supports the development and execution of strategic PR plans for the hotels. The UK media outreach aligns with consumer, brand, and corporate communications priorities in partnership with the Senior Director of Communications, UKI & Nordics, and the wider EMEA Communications team
Scope
1. Location: London, UK
2. Language Requirements: English; additional languages are a plus.
3. Travel: Quarterly basis within Europe
4. Hybrid Model: 2-3 days in the London office
5. 12 Month Fixed Term Contract
Key Responsibilities
Hotel PR
6. Develop ideas and drive press coverage for F&B activations, seasonal offers, partnerships, and destination storytelling.
7. Align PR activity with each hotel's business plan and COE Scope of Work.
Cross Market Hotels PR Support
8. Drive cross‑market collaboration with PR COEs in France, Germany, Spain, and Italy to secure UKI coverage for key hotels supported by the COE.
9. Support UKI hotels by working with Marriott’s European PR teams to secure international coverage in key feeder markets for UK hotels.
Press Office Management
10. Serve as first point of contact for UKI hotel media enquiries.
11. Ensure timely, accurate responses development media relationships within market..
12. Build and maintain strong relationships with top‑tier travel, consumer, F&B, lifestyle, trade, business, and regional media. Regularly meet and network with media.
Media & Influencer Relations
13. Proactively pitch hotel news and secure regular journalist/influencer engagement
Media & Influencer Visits
14. Organise influencer and journalist hotel and F&B reviews with the PR Executive, ensuring alignment with brand and hotel positioning.
Team Management
15. Work with the other PR Manager within the team to train, guide, and develop the UKI PR Executive; review content and communications as needed.
Crisis & Issues Communications
16. Support the Senior Director of Communications, UKI & Nordics and EMEA Director of Issues & Crisis with reactive statements, media handling, and guidance for GMs and regional leaders
PR Agency Management
17. Manage external agencies (UK, Middle East), reviewing press releases and pitches and joining bi‑weekly hotel/agency calls.
Press Materials & Messaging
18. Oversee development of press releases, fact sheets, bios, round‑ups, and briefing documents.
19. Prepare messaging for GM interviews and draft Q&A responses for EMEA Comms review.
Marriott Bonvoy Integration
20. Ensure Marriott Bonvoy loyalty programme messaging is included in relevant UKI press materials.
PR Measurement
21. Track campaign performance against EMEA KPIs and manage media monitoring tools.
22. Deliver hotel and area PR recap reports per COE tier level.
Internal Communications
23. Share stories, case studies, and visuals with EMEA Internal Comms for DLZ distribution.
Candidate Profile
Experience
24. Minimum 4 years of PR/ Communications experience, ideally within travel, hospitality, or lifestyle sectors.
25. Strong media and influencer relationships in UK lifestyle and travel media.
26. Experience managing senior stakeholders and launching PR campaigns.
27. Budget management, event experience, and prior hotel/brand exposure preferred.
Skills & Competencies
28. Strong UK media contacts across travel, lifestyle, luxury and trade.
29. Passion for story generation and securing media coverage
30. Strategic thinker with strong commercial acumen and creative mindset.
31. Strong relationship‑building skills with senior leaders and property teams.
32. Highly organised, able to multi‑task, and adept at prioritisation.
33. Data‑driven mindset, able to demonstrate ROI.
34. High integrity and personal accountability.
35. Willingness to travel and attend evening/weekend media events
Why Join Marriott International?
Join a global organisation with one of the most recognised hospitality brands in the world. You’ll shape the public profile of iconic hotels, collaborate with international teams, and build industry‑leading media relationships while growing your career in a dynamic, creative, and fast‑paced environment.
Bring your talent expertise to the world stage. Apply today and make your mark with Marriott International.
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At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.