Creative Strategist (TikTok, Meta & Paid Social)
Location: Remote / Hybrid
About Us
Icy Bear Dental is a fast-growing e-commerce brand transforming confidence through better smiles. We’re scaling aggressively across TikTok, Meta, and Shopify—and creative is at the heart of everything we do.
We don’t just make ads—we create content that converts, hooks attention instantly, and drives measurable revenue.
The Role
We’re looking for a Creative Strategist who lives and breathes short-form content and understands how to turn ideas into high-performing paid ads.
You’ll be responsible for ideating, briefing, and optimizing ad creatives across TikTok and paid social, working closely with our media buyers, content team, and influencers.
This is not a passive “ideas” role—this is a results-driven, performance creative role.
Key Responsibilities
* Develop scroll-stopping ad concepts tailored for TikTok and paid social
* Generate weekly creative testing plans (hooks, angles, formats, messaging)
* Identify winning patterns and scale them across campaigns
* Translate product benefits into high-converting storytelling
Performance-Driven Creative
* Analyse ad performance (CTR, hook rate, hold rate, CPA, ROAS)
* Iterate quickly based on data—not opinions
* Build a creative testing machine with clear hypotheses and learnings
* Work closely with paid media to align on scaling strategies
Briefing & Production
* Write clear, high-converting creative briefs for UGC creators, influencers, and editors
* Guide creators on hooks, scripts, structure, and delivery
* Oversee execution to ensure content is native, engaging, and platform-first
TikTok & Platform Expertise
* Stay ahead of TikTok trends, formats, and cultural moments
* Understand what feels organic vs. “ad-like”
* Continuously test new formats (UGC, founder‑led, testimonials, problem/solution, etc.)
Funnel & Offer Alignment
* Align creatives with landing pages, offers, and Shopify funnel performance
* Contribute ideas to improve conversion across the full funnel
What We’re Looking For
* Proven experience creating high-performing TikTok or paid social ads
* Strong understanding of direct response marketing
* Deep knowledge of UGC‑style creative and short‑form video
* Ability to interpret performance data and turn it into creative decisions
* Highly proactive, fast‑moving, and comfortable in a test‑and‑learn environment
* Experience working with e‑commerce brands (DTC preferred)
Bonus Points
* Experience in beauty, wellness, or dental
* Hands‑on experience editing or scripting content
* Experience working with influencers or creator networks
* Familiarity with platforms like TikTok Ads Manager, Meta Ads, Shopify, and Klaviyo
What Success Looks Like
* Consistently generating winning creatives that scale spend
* Improving CPA and ROAS through better creative
* Building a repeatable system for testing and iterating ads
* Becoming the driving force behind creative‑led growth
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