The following information provides an overview of the skills, qualities, and qualifications needed for this role.
As a Web Optimisation Specialist at Primark, you’ll play a key role in maximising the customer experience and commercial performance of our digital channels. You will support the creation and delivery of our optimisation strategy, running A/B tests and personalised experiences to ensure our website continues to meet customer needs while driving business growth.
This is a fantastic opportunity to join our growing Digital Experimentation team at an exciting time. You’ll collaborate closely with colleagues in Analytics, UX, Product, and Trading, embedding optimisation into product ways of working and helping us build a culture of experimentation. Your insights and recommendations will shape the way millions of customers interact with Primark online.
People are at the heart of what we do at Primark, so it’s essential we provide the right environment for you to perform at your best.
27 days of annual leave, plus bank holidays – with the option to buy up to 5 more.
~ Flexible working arrangements, including the opportunity for an early Friday finish.
~ Primark Perks – enjoy discounts with local partner businesses near our offices.
Champion a culture of testing to ensure website changes and new developments are results-driven.
com and other digital channels.
Use data insights, heuristic reviews and UX analytics tools to identify customer pain points.
Review daily digital performance and collaborate across Digital to remediate issues quickly.
Build strong relationships with stakeholders across Digital Marketing, Trading, Analytics, UX and Customer Services to improve efficiency and performance.
3+ years’ experience in a similar optimisation, CRO, or digital analytics role.
~ Experience with A/B testing platforms (e.g. Proven experience using data and testing to deliver customer-first improvements that also support commercial objectives.
If you require extra support at any stage of the selection process, please get in touch with our team at removingbarriers@primark.REQ ID: JR-183 Employee Permanent