Digital Marketing Officer
Charity People– Alder Hey Childrens Charity
Location: Liverpool (Hybrid)
Salary:£26,848 – £31,439 per annum
Hours: 30 hours Mon–Thurs (4‑day working week, paid as full‑time)
Benefits:
* 27 days holiday (+bank) FTE
* 4% employer pension contribution
* NHS Blue Light card
* Wellbeing programme
Culture: Flexible working and a culture that champions wellbeing
About the role
Digital Marketing Officer will coordinate and maximise digital channels, including website, email and paid‑for ads. Focus on SEO optimisation and Google ads, using analytics and insights to improve digital engagement and impact.
Will also design creative copy and coordinate engaging digital content, adopting a digital‑first approach grounded in data and insight to drive awareness, engagement and action.
Opportunity for professional development and career growth.
Responsibilities
* Coordinate digital channels (website, email, paid‑for advertising)
* Optimise SEO and manage Google Ads campaigns
* Analyze data and insights to improve digital engagement
* Create and coordinate engaging creative copy
* Adapt messaging for different audiences and platforms
About you
Analytical and data‑driven approach to marketing. Demonstrated experience in a digital marketing, communications or content role.
Qualifications
* Experience in a digital marketing, communications or content role.
* Ability to create and coordinate engaging digital content, especially in paid‑for advertising.
* Skills to adapt messaging for different audiences and platforms.
* Experience using a CMS for website content and digital advertising platforms such as Meta and Google Ads.
EEO Statement
Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We seek to match charity needs with the skills and experience of candidates irrespective of background, including age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation.
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