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Marketing coordinator – recruitment agency

Sunderland
Superior Recruitment Group
Marketing coordinator
£25,000 - £30,000 a year
Posted: 22 October
Offer description

We’re looking for a creative and results-driven Marketing Coordinator to join our growing recruitment agency. You’ll play a key role in building brand visibility, attracting clients and candidates, and driving engagement across digital and traditional channels. Your successful marketing campaigns will drive potential clientele and companies to our business. This is an exciting opportunity for a marketing professional who enjoys variety — from managing social media and creating content, to coordinating campaigns and analysing performance. You’ll collaborate with recruiters, business development teams, and leadership to support our growth strategy. Key Responsibilities Content & Campaigns * Plan, create, and publish marketing content across channels (social media, email, websites). * Support lead-generation campaigns aimed at attracting both new clients and candidates. * Create sales-driven automated email campaigns to potential decision makers about our services. * Setup and manage Podcast channels for the business * Organise and manage external events that will help expose and elevate our brand and business. Events such as HR huddles with guest speakers * Organise online webinars and approaching “potential” clients to be speakers or experts on relevant topics that will help raise the profile of the business * Assist in developing marketing collateral such as case studies, brochures, and presentations for sales teams. Social Media & Branding * Manage and grow the company’s presence on LinkedIn, Instagram, Facebook, and X (Twitter). * Develop engaging posts showcasing client success stories, placement wins, and industry insights. * Ensure brand consistency across all online and offline materials. * Maintain and update company website content (blogs, landing pages, team bios, etc.). * Implement basic SEO practices to improve search visibility for clients and jobseekers. * Prepare monthly reports summarising key results and recommendations for improvement. Events & Partnerships * Support organisation of recruitment events, webinars, job fairs, and networking sessions. * Coordinate promotional materials and event communications. * Build partnerships with relevant industry bodies, universities, and media outlets. Skills & Experience Essential * 2 years’ experience in a marketing or communications role (ideally within recruitment, staffing, or professional services). * Strong copywriting and storytelling skills with attention to detail. * Proficiency with social media platforms, email marketing tools, and basic graphic design (Canva, Adobe, or similar). * Analytical mindset with ability to interpret campaign data and present insights. * Excellent organisational skills — able to manage multiple projects and deadlines. Desirable * Familiarity with B2B lead generation or recruitment marketing strategies. Personal Attributes * Creative, proactive, and eager to take initiative. * Collaborative team player with strong communication skills. * Passion for brand storytelling and understanding of recruitment dynamics. * Positive attitude and ability to thrive in a fast-paced environment. What We Offer * Competitive salary and performance-based bonuses. * Opportunity to shape the marketing function in a growing agency. * Training and development in marketing automation, content strategy, and digital tools

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