General Manager – New Studio Openings – Fitness Franchise
Location London
Salary: £45,000 - £60,000+
Role overview
The General Manager is responsible for leading all aspects of a new studio opening, from market activation and pre-sales through to launch and steady-state operations. The role combines commercial leadership, community engagement, people management, and operational excellence to deliver a successful opening and sustainable growth.
Key responsibilities
1. Complete onboarding and training for new studio openings.
2. Understand studio goals, local demographics, and target audience.
3. Develop and present a local marketing and partnership plan for approval.
4. Coordinate social media launch plans and community outreach activities.
5. Identify local partners, wellness businesses, and influencers to build awareness.
6. Provide regular progress updates on marketing and activation activity.
7. Execute the agreed local marketing and partnership plan.
8. Host events, pop-ups, and partnerships to generate community interest.
9. Collect, track, and manage leads and early prospective members.
10. Recruit early-stage instructor and community engagement staff.
11. Report pre-sales performance, event outcomes, and lead volumes.
12. Oversee day-to-day studio operation...