Job Description
Digital Performance & CRM Manager (Maternity Cover)
London | Fixed-term | E-commerce
We’re looking for a hands-on Digital Performance & CRM Manager to lead growth across a high-performing DTC e-commerce business in the UK & Ireland.
This role owns performance marketing and CRM end-to-end — from paid media and affiliates to lifecycle marketing, retention and loyalty. You’ll set strategy, manage budgets, lead agencies, and turn customer data into measurable growth.
What you’ll be responsible for
* Owning performance marketing across paid search, paid social, SEO, affiliates, CRM, display and on-site messaging
* Building acquisition, retention and lifecycle strategies that drive revenue and ROI
* Managing and optimising significant digital budgets
* Leading CRM strategy: segmentation, personalisation, journeys and creative testing
* Working closely with brand, content and social teams to ensure performance activity stays on-brand
* Managing agencies and developing internal team members
* Using data and insight to forecast, optimise and improve customer KPIs
What we’re looking for
* 5+ years’ experience in digital performance and CRM (brand or agency side)
* Strong expertise in paid media, CRM and affiliate marketing
* Comfortable owning strategy, execution and optimisation
* Commercial, data-driven and confident making decisions
* Experience working in fast-paced DTC or e-commerce environments
The role
* Fixed-term maternity cover
* London-based
* Real ownership, visibility and impact
To apply for this role, please click the ‘Apply’ button or email ccurlewis@welovesalt.com