Head of Sales (Sales Director Designate)
Specialist Capital Equipment Solutions Business – Midlands
Opportunity
This is a pivotal opportunity to join a well-established specialist capital equipment rental business at a key inflection point in its growth journey. Following a period of operational stabilisation and internal restructure, the business is now ready to accelerate growth, supported by strong utilisation, a clear five-year plan and the imminent launch of a new, market-leading product.
Backed by a long-standing, family-owned investment group, the business is seeking to appoint a Head of Sales to lead the next phase of commercial development. This is a senior, hands‑on leadership role reporting directly to the Managing Director, with genuine influence over strategy, structure and execution.
Role
This is a player‑manager position with responsibility for both leading the sales function and personally driving key revenue opportunities. The focus is on new business acquisition, successful launch of a new product, and strengthening sales capability while protecting and growing existing customer relationships.
Key elements of the role include
Ownership and delivery of the overall sales strategy during a critical growth phase
Leading the commercial launch of a new product, delivering first‑year volume targets
Personally winning new key accounts, particularly within UK food manufacturing and food logistics
Maintaining close oversight of strategic existing customers, ensuring retention, renewals and expansion
Developing a stronger hunter‑led sales culture alongside effective account management
Reviewing and evolving the sales operating model, including structure, coverage and incentives
Operating with commercial autonomy on pricing and deal structures within agreed parameters
Using CRM to drive pipeline discipline, forecasting accuracy and customer engagement
Contributing to the longer‑term development of a future pharmaceutical‑focused solution
The role sits on the Senior Leadership Team but is not a statutory board appointment (at this time).
The person
We are looking for a commercially astute, credible sales leader who enjoys being hands‑on and close to the market.
You are likely to have:
Senior sales leadership experience (Head of Sales, Sales Director or similar) within specialist capital equipment rental or a technically complex B2B environment
A strong track record of new business acquisition and key account growth
Experience selling capital equipment into food manufacturing and/or food logistics or pharmaceutical manufacturing environments
A background operating in a player‑manager role, personally leading major deals
Confidence in managing pricing, margins and deal structures
Experience of consultative, solutions‑led selling rather than purely transactional models
A practical, action‑oriented leadership style with the gravitas to operate at senior level
High levels of integrity and discretion in a competitive market
A business at a genuine growth inflection point, not a turnaround
Strong backing from a supportive, cash‑rich parent group
A newly launched, innovative product with clear market demand
Direct access to, and influence with, the Managing Director
The opportunity to shape the sales strategy, structure and culture
A down‑to‑earth, commercially focused environment with short decision lines
A role that can grow significantly in scope as the business expands with future succession planning opportunities
Location
North Midlands HQ. This role will involve regular travel throughout the UK; but candidates should ideally live within a reasonable commuting distance of the North Midlands.
Application Process
Apply via LinkedIn or send your CV to ethan@wilsonbrook.com
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