Deputy Head of Marketing & Communications
Location: Northampton, England, United Kingdom
Our client is a high‑growth, commercially focused financial services organisation. As part of continued expansion, we are seeking a dynamic, hands‑on Deputy Head of Marketing to lead end‑to‑end, multi‑channel B2B lead generation, conversion and customer engagement campaigns.
Key Responsibilities
* Lead the planning, execution, and optimisation of fully integrated marketing campaigns across digital, email, social, print and PR channels.
* Translate commercial goals into targeted campaigns that generate qualified leads and deliver measurable ROI.
* Produce and oversee content and creative assets that communicate strong, conversion‑driven messaging across all touchpoints.
* Manage multiple concurrent campaigns from concept to delivery, ensuring performance is tracked and optimised through analytics and testing.
* Support new product launches and brand initiatives, working closely with Product, Sales and Digital teams to align marketing strategy to commercial priorities.
* Monitor and report on marketing performance using analytics tools, providing actionable insights and recommendations to improve results.
* Lead, mentor and develop a small marketing team, promoting accountability, innovation and data‑led decision‑making.
* Build productive relationships with external agencies and partners to deliver consistent, impactful campaign execution.
Candidate Profile
* Degree educated (minimum 2:1) in Marketing, Business or a related discipline.
* CIM or IDM qualification strongly preferred.
* Proven success in B2B campaign management within fast‑moving, transactional sectors such as insurance, fintech, SaaS, professional services or technology.
* Track record in lead generation, conversion optimisation and performance marketing across multiple channels.
* Strong grasp of CRM, automation and analytics tools (e.g. HubSpot, Salesforce, Google Analytics, Adobe suite).
* Excellent project‑management and stakeholder‑engagement skills, with the ability to juggle multiple priorities.
* Creative, analytical and commercially astute, able to balance innovation with measurable performance outcomes.
* Confident communicator with the energy, precision and leadership style to influence at all levels.
The Opportunity
This appointment offers the chance to step into a visible, high‑impact marketing leadership role where campaign performance directly drives business growth. You will shape and deliver integrated marketing that combines creativity, commerciality and data‑driven precision in a fast‑paced, ambitious environment.
Position is office‑based in Northampton, five days per week.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Design, Marketing and Public Relations
Industries
Banking, Financial Services and Insurance
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