Memorials Sales Director Contract: Full-time, Permanent Location: Birmingham, West Midlands (Hybrid flexible) Salary: Up to £100,000 per annum yearly bonus Join a values-driven organisation shaping the future of funeral services in the UK. Dignity Funerals is seeking an ambitious and commercially driven Director of Memorials to lead the transformation and growth of our national memorials and cemetery business. This newly defined leadership role will be responsible for redefining how memorialisation is understood, chosen, and experienced across the UK, helping us build a more emotionally resonant, accessible, and high-performing category. With full P&L ownership of a £30M business line and a mandate to double it over the next three years, this is a high-impact opportunity for a strategic, emotionally intelligent leader to make a real difference for families at a pivotal time in their lives. Key Responsibilities Lead the commercial strategy and performance of Dignity’s memorial and cemetery categories. Oversee product development, marketing, pricing, sales operations, and customer experience. Build and roll out modern sales tools including CRM, visual collateral, and digital channels. Develop and grow a high-performing national sales team through capability building and support. Enhance the customer journey across all memorial touchpoints — from in-person to online. Collaborate cross-functionally with marketing, operations, grounds teams, IT, and finance. Use insight and analytics to drive site-level improvements and national decision-making. We’re Looking For Proven experience in commercial or category leadership, ideally in a high-trust sector (e.g. healthcare, housing, funerals, or life planning). Strong background in product management, marketing, and digital tools. Demonstrated success leading multi-site or distributed sales teams. Deep understanding of customer journeys and emotionally sensitive service delivery. Data-driven mindset with experience implementing CRM and customer engagement tools. Strategic thinker with the resilience and ambition to drive transformation in a complex organisation. Empathetic and emotionally intelligent leadership style. Full UK Driving License as travel will form part of this position. What we provide to you… Annual salary of up to £100,000. £6,000 Annual Car Allowance. 25 Days Holiday Bank Holidays. BUPA Private Healthcare (Family). Company & Personal Bonus Scheme. Pension Scheme 4% Matched. Life Assurance X4 Annual Salary. Free On-Site Parking. Access to our internal apprentice & personal development schemes. What are the next steps? At Dignity, we’re reimagining how the UK approaches end-of-life and memorial services. This is an opportunity to lead a national team, shape a vital part of our future strategy, and deliver meaningful experiences to the families we support. To be considered for this role, please submit your application via the ‘apply’ button, where a member of our Talent Team will review your application. FCA Regulation Statement Please note that this role is subject to meeting regulatory requirements. As an FCA-regulated organisation, we are committed to adopting the highest standards and we do this by employing individuals with the appropriate skills, experience and integrity to protect both the company and our clients. If you are considered for a role, you will be providing your permission for us to conduct the relevant checks and assessments that will be carried out during the recruitment and onboarding process. The nature of the checks will depend on whether the role is subject to the Senior Managers and Certification Regime (SMCR). Please note in accordance with our pre-employment checks, all roles will require a criminal record check and further enhanced checks may apply. Certain roles will be subject to ongoing checks in line with the Group SMCR Framework (Fit & Proper Policy). Further details will be explained to you throughout the recruitment process. Equality, Diversity and Inclusion Statement Our Vision is to connect with our clients, colleagues, company, and communities based on our principles whilst celebrating our differences. We aim to empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and to take decisive, informed, and bold action to promote inclusion and belonging. Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable. We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.