About the job
The Brand Strategist’s primary role is to provide creative and media insights to internal creative teams, positioning Amazon as a full-funnel advertising partner, with a focus on top-of-funnel brand advertising campaigns. This role involves gathering data and research from across the Amazon ecosystem and beyond to construct insights that drive creative briefs and campaign pitches, help clients understand how to invest in Amazon, analyze results to drive additional business, and identify opportunities to optimize our brand strategy approach. The role will interface with clients, sales, product, and research teams, working closely with the Brand Innovation Lab’s creative and program management teams.
Key job responsibilities
1. Collaborate with various Amazon teams to curate first-party data and research, utilize third-party research, and leverage experience and intuition to develop insights for creative campaigns responding to client RFPs and briefs.
2. Stay informed about market trends relevant to top endemic advertisers.
3. Become an expert on Amazon channels and customer engagement opportunities to quickly assess relevant customer behavior trends.
4. Lead discussions within the team on Amazon channels and engagement opportunities.
5. Work with sales, account teams, and Brand Innovation Lab Sr Solutions Managers on account planning and media recommendations supporting creative proposals.
6. Coordinate with internal teams to conduct tests and studies (e.g., brand-lift studies) to address client questions.
7. Review unsuccessful proposals to identify areas for improvement to increase win rates.
8. Lead discussions on tracking and reporting requirements for campaigns to ensure accurate measurement and reporting.
9. Collaborate with the account team on post-campaign analysis to demonstrate value and support additional sales.
10. Identify reporting opportunities using non-first-party data sources, such as social media.
11. Help develop Amazon's story to clients, emphasizing the benefits of working with Amazon through customer obsession.
12. Use both quantitative and qualitative methods to achieve desired outcomes.
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