Reporting to the Senior Communications Manager, UK&I the Brand & Online Marketing Coordinator will support in the delivery of the UK&I brand activation strategy across key moments with an aim to deliver awareness, reach and drive conversation for the UK&I business. An exciting role for a self-motivated beauty/hair obsessed individual who is keen to work in a dynamic & passionate marketing environment.
Through implementing, and executing effective, innovative, and ambitious marketing activities throughout the year, the Brand & Online Marketing Co-Ordinator will contribute to profitable growth & the delivery of financial targets for the UK and Ireland consumer channels.
‘’UK and Ireland’’ is the largest and most developed markets for ghd. It is a critical territory for the sustainability of the brand at a global level. Consequently, the UK &I Brand & Online Marketing Coordinator plays a key role in supporting and maintaining market leading launches & coverage for ghd, achieved and executed with excellence leading best in class examples as a flagship market.
Responsibilities
Go-to-market:
* Support the Online Marketing team in achieving key business objectives and KPIs.
* Support the team in the planning and execution of campaigns in the UK&I market.
* Assist with the organisation and execution of brand events for both press and influencers
* Lead a selection of small-scale brand events alongside other key team members
* Responsible for end-to-end coordination of press mailings & brand send-outs, including compiling lists & organizing couriers.
* Management of PR mailing lists – keeping an up-to-date list of key contacts, friends of the brand & extended opportunities
* Key partner of PR agency, supporting with agency management & responsible for tracking product requests and call-ins from journalists & brand contacts
* Support with asset briefs to designers/studio & ad hoc asset support using Canva where required, across all Marketing channels
KPIs, Reporting & Market Intelligence:
* Monitor & record monthly analytics for UK&I PR & eventing activity against set KPIs
* Responsible for Monthly Marketing reports – collating, reviewing with key stakeholders for alignment/approval & then sharing with broader team
* Work with key stakeholders on post-launch analysis, tracking launch rollouts & performance, with actionable insights
* Develop and review trend reports, summarising and sharing relevant findings with the broader team
* Analyse competition within the UK&I – conducting research and regularly upkeeping competitor reports
Budget & Administration Support:
* Support with the creation of key presentations to UK&I leadership, EMEA & global teams as required
* Support with cupboard organisation & stock management/reporting
* Support on tracking of monthly events & PR budget – including forecasting & tracking of spend
* PO raising, tracking & reporting – in line with monthly budget management
Profile:
* Graduate with 1 year’s experience in PR
* Demonstrate ownership and accountability, can give examples of taking measured risks to achieve results.
* Enthusiastic, energetic, outgoing, determined to win, with a passion for the ghd brand, beauty, marketing, and all things hair.
* Self-motivated, passionate, empathetic individual with a positive attitude, “can do” approach and ‘anything is possible’ mindset
* An eye for detail and accuracy, proactive, organised, and thrive in a fast-paced, ever-evolving environment – flexible and able to work under pressure
* Confident communicating with internal & external stakeholders alike, with strong written and verbal communication skills.
* Good interpersonal skills coupled with an inclusive mindset, acting with transparency and integrity.
* Ability to multitask and prioritise projects on a day-to-day basis.
* Resilience and agile to the dynamic nature of the ever-changing market and business needs.
* Computer literate and proficient with PowerPoint, Word, Excel, and Outlook.
* UK-based with the ability to travel to the UK/ROI without restrictions.
* Beauty PR experience is a plus.
Values
We at ghd are proudly committed to our five core Company Values and aim to attract and retain employees who truly live and breathe these in everyday life at ghd.
* Collaborative – We work together to create the extraordinary.
* Creative – We foster creativity & excellence to create value for our brands and business.
* Courageous - We are agile, entrepreneurial & we own our future.
* Connected - We stay connected and ensure we are always consumer first.
* Committed - We are responsible for our impact on other & the planet.