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Lead Media & Campaign Planner - 12 Month Parental Leave Cover
View more categories View less categories Sector Retail and Wholesale Role Manager Contract Type Permanent Hours Full Time
About the role
We are delighted to share an outstanding opportunity within the Tesco Marketing function for a Lead Media & Campaign Planning Manager!
This role focuses on planning the delivery and implementation of Food advertising campaigns that reach the whole nation, supporting the Media and Campaign planning team in leading the advertising spend of one of the largest advertisers in the UK!
You'll work at the very centre of the marketing team, connecting with our media agency (EssenceMediacom), creative agency (BBH) and channel guides to deliver effective data-lead media plans.
You will also need to have a flair for media planning, be able to lead multiple large media projects at once with confidence and be passionate about keeping up-to-date with the constantly evolving media landscape.
You will be responsible for
• Leading all aspects of the media strategy, planning & buying of media for our seasonal and community marketing to ensure we improve the return from our investment in advertising.
• Owning the creation of omnichannel communication plans, working closely with the Own Brand and Food Marketing team, to ensure that creative development is advised by the media plan and fit for platform.
• Briefing and leading our 'Tesco Channel' teams, from In-Store to Content to translate a campaign through-the-line. This includes Tesco Mag, Email, Social/PR, performance, etc.
• Leading the total media budget across brand media campaigns, performance campaigns, and other 'Tesco Channel' spend.
• Connecting with channel guides to ensure the objectives of the activity are delivered across all channels, and that the work produced aligns with channel standard process.
• Working with internal partners in the Insight team and external agencies such as Dunnhumby and Basis to build audience profiles and assess the efficiency of our media campaigns.
• Ensuring the tracking/tagging/measurement of your campaigns is robust and fit-for-purpose (whether it be digital attribution or econometric modelling).
• Communicating strategy and media planning with confidence to key customers across different areas of the business.
• Supporting on wider Tesco media priorities, i.e. responsible advertising, measurement, AV planning, etc.
• Developing relationships and working closely with key agencies (media, OOH, creative, insight, search, etc.).
• Keeping up-to-date with the media landscape and meeting key media owners.
You will need
• Experience with project and campaign planning.
• Background in working with analytical and data-led insight.
• Broad knowledge of marketing channels (paid, earned and owned) - including specific experience with digital marketing channels.
• Confidence in addressing senior partners across a business.
• Ability to deliver inspiring briefs and feedback.
• Experience in developing impactful omnichannel communication.
• Skilled in turning data into actionable insight.
• Competence in crafting a distinctive brand positioning.
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What's in it for you?
We're all about the little helps. That's why we make sure our Tesco colleague benefits package takes care of you - both in and out of work. [1] Click Here to find out more!
• Annual bonus scheme of up to 20% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• Private medical insurance
• 26 weeks maternity and adoption leave (after 1 years' service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
References
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1. https://www.tesco-careers.com/explore-our-world/colleague-benefits/
About Us
You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we're all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We're proud to be an accredited Disability Confident Leader, where everyone's welcome. That's why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, [1] click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.
References
Visible links
1. https://www.tesco-careers.com/accessibility/>
Company
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