This range is provided by Artisan People Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
A successful masstige beauty and skincare brand is looking for a Head of Marketing to be based in London.
Role overview
You’ll have full ownership of building and leading a high-performing marketing function, creating structure, process, and vision for a brand in a rapid growth cycle. You’ll be responsible for driving brand strategy across all consumer touchpoints (excluding PR and ecommerce), with a particular focus on digital and community engagement. You’ll play a pivotal part in preparing the brand for international expansion into the US and Australia.
Responsibilities
* Full ownership of the marketing budget, driving ROI through smart spend and cyclical trading.
* Lead the execution of brand strategy across digital, social, influencer and community channels.
* Establish a marketing roadmap with traditional critical path and process planning.
* Own the customer journey across all marketing touchpoints, ensuring consistency and excellence.
* Manage team of up to 7, building capabilities across paid, organic, influencer and community.
* Develop annual budgets, monitor P&L with senior leaders and track key performance metrics.
* Build and manage relationships with internal stakeholders, agencies, and platform partners.
* Regulate copywriting and messaging across all marketing channels, SEO and site content.
* Shape the brand’s tone of voice and build replicable marketing models for international markets.
* Establish brand guidelines and govern digital execution with distributor partners.
Qualifications and profile
* Proven success in a senior marketing role within a fast-growing challenger or start-up brand, ideally beauty.
* Demonstrated experience in building and executing brand strategy that drives commercial outcomes.
* Strong analytical and performance reporting skills, with a data-driven mindset.
* Experience growing and managing multi-disciplinary teams, including recruitment and development.
* Solid agency, platform and media house relationship management experience.
* A commercial brain – numerate, strategic and able to link marketing activity to P&L impact.
* Working knowledge of Shopify Plus and Klaviyo highly desirable.
* Exceptional communication skills, attention to detail, and a flexible, entrepreneurial mindset.
* A genuine interest in skincare, ingredients and digital trends is a strong bonus!
Seniority level
* Director
Employment type
* Full-time
Job function
* Marketing, Management, and Business Development
Industries
* Retail Luxury Goods and Jewelry
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