A leading intellectual property firm is seeking a Marketing Executive to join their team in their London/Birmingham office. The role will support the Marketing & Business Development Manager with the timely delivery of marketing related projects and communications.
The Responsibilities:
* Assist the Marketing & BD Manager to develop the annual marketing plan including Events, Digital Marketing and PR
* Lead the management and development of the CRM marketing database (InterAction), reviewing ongoing processes, and cleansing the database
* Manage the development of the company website, to raise Google rankings via SEO and content
* Take ownership of the department’s intranet pages, update content as required
* Creating and distribution of emails using the firm’s e-marketing software
* Reporting of campaign outcomes and events to evaluate effectiveness of marketing projects
* Assist with formatting professional documents for presentations and pitches for Fee Earners, as required
The Candidate:
* Previous experience working in a busy Marketing team within a professional services or IP firm
* Possess a relevant marketing qualification or working towards a CIM qualification
* Strong working knowledge of CRM system management
* In-depth understanding of websites and CMS
Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.
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