Job Description
General Summary:
This role will support the International (ex-US) marketing team in preparation for a new launch, within an established therapy area
Key Duties and Responsibilities:
* Partners with brand/team-lead to help shape the brand strategy, segment the market, develop messaging and launch into new segments
* Collaborates with Vertex external communications review committee to approve materials for external use with customers
* Partners with country marketing teams across to understand their needs, co-creating solutions and ensuring International strategy is deployed across markets in a consistent and aligned way
* Generates and consolidates key insights across HCPs and patient stakeholders through market research, ad boards, etc.
* Ensures appropriate metrics are in place to measure impact of tactics in field
* Leads and manages agency partners to ensure on budget and timely deliverables
Knowledge and Skills:
* Direct experience with communications review committee for review of tactics
* Ability to oversee generation of insights and apply those insights to business problems/opportunities
* Strong analytical mindset to lead others to solve complex problems
* Clear communication skills and proven ability to influence across organizational matrix
* Strong working knowledge of MS Office applications, including PPT, Excel and Word
* Strong experience in pharmaceutical marketing
Education and Experience:
* Bachelor's degree in marketing, business, or scientific degree
* Requires significant experience or the equivalent combination of education and experience