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The Press Assistant will ensure the smooth running of the press department, managing sample movement across editorial and VIP requests while maintaining the press office and showroom. The Press Assistant will work closely with the Press Officer.
Main Responsibilities:
Build and maintain strong relationships with editorial and agent contacts, as well as digital communities (publications and influencers).
Manage all sample send outs, call backs, credit line, and image requests with media.
Maintain the PR calendar to capitalize on talent dressing opportunities, publication specials, and pitching opportunities.
Compile and regularly update celebrity/VIP gifting lists to ensure talent is always on brand and culturally relevant ahead of launches.
Update and manage VIP/influencer gifting documents for reporting purposes.
Assist in organizing and executing press events (including but not limited to brand activations and seasonal fashion week shows).
Monitor media and VIP coverage daily, maintaining monthly coverage folders and updating reports.
Maintain the global contact database (data input, GPS cleanup).
Ensure the Press Office is tidy and showroom is merchandised.
Manage archiving of collections at the end of each season.
Raise PR department invoices daily, ensuring suppliers are paid on time.
Develop close relationships with relevant internal stakeholders (Design, Marketing, Creative, Store Management).
Work closely with Brand Communications and provide support to the PR and Marketing teams.
Require at least one year of experience working in a busy press office or agency within the fashion, lifestyle, or creative industries.
Possess a strong interest in fashion, including current digital trends and social channels.
Exhibit excellent communication skills and attention to detail.
Ability to forge strong relationships.
Have strong computer skills, including proficiency with Sheets/Excel, Slides/PowerPoint, Launchmetrics, and knowledge of international shipping platforms and customs invoicing procedures.
Contribute fresh and innovative ideas.
*You may be required to perform additional duties/tasks as necessary to meet business needs.*
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