Overview
We are excited to be recruiting for a Pub Marketing Executive. This role will work closely with the Pub Marketing Manager to support our leased and tenanted estate with the communications strategy, including the development of centralised resources and online platforms.
Responsibilities
Your day-to-day activities will include :
* Supporting the marketing and communication needs of our pubs via a new CRM programme and data collection reaching our beer drinking customers directly.
* Management of online review platforms and our centralised resource website.
* Supporting the creative requirements of Pub Marketing Manager for digital display media and social media use.
* Drafting regular campaigns to consumer database and develop and build on consumer database.
* Developing and running CRM campaigns on behalf of pub businesses promoting individual businesses and our wider Thwaites brand
* Utilising our CRM platform to manage data health and segmentation.
* Developing and drafting regular campaigns to pub businesses to support usage of the website resource centre and general communications with pub businesses.
* Regularly updating and developing new content (including but not limited to articles, infographics, videos and copy) for the resource centre website to support pub businesses.
* Copywriting for a multitude of purposes including articles, guides and web pages.
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