Area Sales Manager - Northern Region £45k Bonus | Company Car | Leading International Lighting Brand Our client, a global leader in LED lighting solutions, is looking for a motivated and commercially astute Area Sales Manager to join their Northern Region team. This is a field-based position covering Derby, Leicester, Rutland, and Nottingham, managing a portfolio of wholesale accounts and driving new business opportunities with contractors. The business operates under a well-established and trusted brand within the electrical wholesale market and is known for delivering high-performance lighting solutions backed by excellent customer service. Key Responsibilities: Manage and grow an existing customer base of electrical wholesalers Develop strong relationships with branch managers, buyers, and trade counters Identify and convert new project opportunities, maintaining a healthy pipeline Deliver product training and demonstrations to support specification and sales Collaborate with contractors to enhance brand visibility and preference Track and report monthly performance, identifying key variances and opportunities Represent the brand at trade shows and industry events Contribute to divisional sales meetings with updates, insights, and ideas The ideal candidate will have previous experience in account-based sales, preferably selling to or working within electrical wholesale. Lighting sector knowledge is advantageous but not essential. A proactive mindset, strong communication skills, and the ability to work independently are essential. Package Includes: £45,000 basic (depending on experience) bonus, company car, laptop, mobile, company credit card, healthcare, pension, 22 days holiday bank holidays (rising with service), and more