Job Description
As Marketing Manager, you are required to take ownership for the delivery of our savings brands' marketing strategies, ensuring differentiation from other group brands and competitors. Your responsibilities span across comms alignment for the brands, planning and delivery to support both new business and retention. You will work with delivery teams to construct product strategies and ensure cross-channel delivery with appropriate messaging.
You will also be responsible for developing, briefing, and delivering tactical campaigns. In addition, you will collaborate with the CRM delivery team to create relevant date led acquisition, retention, and nurture journeys. You will have the responsibility to develop a content strategy and framework and work with wider Marketing teams, such as Digital and Social, for implementation.
You will also own the marketing budget and be responsible for reporting for all savings brands. Your responsibilities will include… Developing and managing the delivery of a results-driven, multi-platform communications strategy and plan, in line with corporate direction to improve customer acquisition, activation and retentionApplying best practice and knowledge to ensure the effective design and on-time delivery of high-quality marketing campaigns delivered through the most effective and appropriate channelsDefining the best activation and use of delivery channels to ensure highe...