About Us
We are excited to be opening a brand‑new pop‑up store in Swindon, launching in August 2026, bringing together a fresh team of Crocodiles for a unique 12‑month journey. This is a fantastic opportunity to be part of a new adventure from day one, shaping the customer experience, building a strong team culture, and making a real impact in a fast‑paced retail environment. At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, with the crocodile as its iconic rallying signature. Present in nearly 100 countries, Lacoste is a globally recognised French brand known for its distinctive expertise – from product creation to omnichannel retail. At Lacoste, elegance goes beyond style – it influences everything we do, including our social and environmental commitments. Joining Lacoste means becoming part of a global community of 8,500 people, united by a shared ambition to move forward and build the future. We are committed to equal opportunities, developing talent, and embracing diversity. Lacoste is part of the MF Brands Group, alongside Aigle, Gant, and Tecnifibre.
Your Mission As a Store Manager
As Store Manager, you will lead the store with full ownership, driving performance, developing your team, and ensuring an elevated and consistent brand experience.
* Lead, inspire and develop a high‑performing team of Crocodiles
* Drive profitable sales growth by achieving and exceeding KPIs and financial targets
* Act as a role model on the shop floor, delivering an exceptional and personalised client experience
* Use data to drive decisions and performance
* Ensure operational excellence across all areas of the store
* Champion high standards of visual merchandising and brand presentation
* Embed a strong team culture aligned with Lacoste’s values
* Act as a key ambassador for the brand and contribute to its positioning and success in the UK
What We Offer
* Competitive Salary
* Attractive commission scheme
* 28 days annual leave (inclusive of bank holidays)
* Up to 65% employee discount on Lacoste products
* Employee Assistance Programme
* Uniform allowance
* Family friendly policies
What You Bring
* Proven experience leading a retail store, ideally within Fashion or Luxury
* Strong people leadership skills with the ability to inspire, coach and develop teams
* Results‑driven with strong commercial and financial understanding
* Confidence in analysing performance data and driving action plans
* Excellent communication skills, with the ability to influence at all levels
* A hands‑on, proactive and solution‑oriented approach
* Strong alignment with Lacoste values: Play by Daring, Play with Elegance, Play as One Team, Play with Tenacity
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