The Opportunity
As Regional Manager, you will lead and inspire the Katie Loxton and Joma Jewellery retail teams across your UK region, driving exceptional customer experiences, operational excellence and strong commercial performance. Acting as the key link between head office and stores, you will ensure consistency across all touchpoints, support store growth and help elevate both brands. During your first three months, you will spend 34 days per week in store to build strong foundations and embed ways of working.
This is a genuine build-from-the-ground-up role, offering the opportunity to define, shape and implement the retail function. You will establish processes, standards and ways of working that support the business as it grows, thriving in an environment that is evolving rather than fully structured. A key part of the role will be preparing the retail function for future store rollouts by embedding scalable processes, handbooks and training frameworks that can be replicated as the estate expands.
We are looking for a highly driven self-starter who enjoys ownership, accountability and momentum. You will be confident making decisions, comfortable setting expectations and holding others to account, and motivated by bringing structure, clarity and consistency. Resilient and proactive, you will enjoy leading change, balancing attention to detail with a big-picture mindset, and maintaining high standards for yourself and others. This role is ideal for someone excited by building something rather than inheriting it.
A core element of the role is being a product expert and brand champion. You will develop a retail team that delivers an elevated high‑street experience through strong product knowledge, styling confidence and exceptional customer engagement. You will design and implement training and development programmes that position store teams as knowledgeable, confident experts, championing brand values and customer experience standards while creating clear development and recognition pathways. Our ambition is to build a retail culture where team members are seen as trusted experts, not just sales associates, aligned with best‑in‑class, expertise‑led retail brands.
Behind the Brands
We are a family‑run, entrepreneurial company with an exciting pace of life and a bright and friendly team. We are passionate about creating stunning products with a personal touch and innovating our business behind the scenes. We value creativity, collaboration and integrity.
How You’ll Contribute
* Lead and inspire Store Managers to deliver exceptional customer service and commercial results
* Recruit, develop and retain high‑performing store teams
* Conduct regular store visits to coach teams, uphold brand standards, and support continuous improvement
* Own regional sales targets, KPIs, and profitability; analyse trends and implement action plans to maximise sales, conversion, ATV & UPT
* Work closely with Merchandising and Retail Operations to optimise stock levels, product mix, and visual presentation
* Drive project management for new store openings and refits, creating and perfecting project plans
* Bring together all key stakeholders Health & Safety, Merchandising, Retail Operations, Onboarding, and Sales to ensure seamless store launches
* Develop and implement a sales strategy for each new store, set KPIs, and track performance from day one
* Ensure operational excellence across stores, including compliance, visual merchandising, and efficient processes
* Champion a boutique‑level, personalised customer experience that reflects our premium brand identity
* Handle escalated customer issues with professionalism and care
* Act as the regional voice, providing insight and feedback to head office, and representing the retail team at meetings and training events
The Talent You’ll Bring
* Proven experience as a Regional Manager, Area Manager, or Multi‑Site Leader in fashion, accessories, lifestyle, or premium retail
* Strong leadership and people‑management skills with a track record of building high‑performing teams
* Commercially minded with excellent analytical skills and KPI awareness
* Exceptional communication, coaching, and organisational abilities
* Experience in project management and stakeholder coordination, ideally in store openings or multi‑site operations
* Ability to travel regularly and manage multiple priorities across your region
* Passion for delivering exceptional customer service and embodying the Katie Loxton & Joma Jewellery brand ethos
Perfectly Packaged
* A competitive salary DOE
* 33 days holiday including bank holidays rising to 35 with length of service
* A broad benefits package including our staff favourite, a very generous staff discount across both our brands. See all of our benefits on our careers portal
* Opportunities to make an impact as well as learn and develop further
* An innovative and friendly workplace with a team we’re proud to be part of. Find out more about us and our culture on our careers portal
Joma Jewellery was founded in 2008 by Katie and Geoff Loxton, since then we have gone from strength to strength, launching Katie Loxton in 2015 and growing our business beyond the UK. We know that part of that growth comes from the fact that we take diversity and inclusion very seriously. We strive to be the best in our field, and we know that happens by hiring a diverse team and encouraging everyone to be their authentic selves when working with us. We don’t hire based on cultures, preferences, or personalities; it’s what you bring to the team that counts.
We are always striving to improve our way of working to be more inclusive, diverse and equal, including encouraging all team members to bring their ideas to the table as we know this is key to our continued success.
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