Head of Digital Marketing – B2C
Outskirts of Crawley, West Sussex
Hybrid working
£80,000 to £ 100,000 DOE
Are you a Head of Digital looking for your next B2C opportunity? Lloyd Recruitment Services is partnering with a long-standing client to recruit a Head of Digital Marketing – B2C. This newly created role has been established to lead the digital marketing strategy, drive growth, and deliver best-in-class customer experiences across multiple channels.
About the Head of Digital Marketing Role:
This is an exciting opportunity to own and shape the digital marketing strategy for a high-profile B2C organisation. You’ll lead a small team, oversee performance analytics, and deliver data-driven initiatives across websites, apps, email, social, and paid channels.
The role is open to candidates from a range of B2C sectors, including travel, insurance, retail, or financial services, with proven experience in digital leadership and transformation.
Head of Digital Marketing Key Responsibilities:
* Lead and execute the end-to-end digital marketing strategy, ensuring alignment with business objectives.
* Manage and mentor a high-performing digital team, fostering innovation, collaboration, and continuous improvement.
* Oversee and optimise all digital channels, including websites, apps, CRM, email, social, and paid campaigns.
* Use data and analytics to measure performance, maximise ROI, and inform strategy.
* Champion personalisation, automation, and AI-driven initiatives to enhance the customer experience.
* Manage budgets, agency relationships, and technology partners to deliver high-quality campaigns efficiently.
* Ensure compliance with GDPR, PECR, and other digital regulations.
* Collaborate with senior stakeholders to deliver a cohesive, commercially focused marketing roadmap.
About You:
* Proven experience in a senior B2C digital marketing role, leading strategy and execution.
* Track record of delivering successful digital campaigns and transformation projects.
* Expertise across SEO, PPC, CRO, content, social, and email marketing.
* Strong data and analytics skills, including GA4, SEMRush, and dashboards.
* Experience managing Optimizely / EPiServer or equivalent CMS platforms.
* Strong understanding of UX, A/B testing, and optimisation.
* Experienced in leveraging AI and personalisation to improve engagement and performance.
* Exceptional leadership, communication, and stakeholder management skills.
Why Apply?
* Competitive salary of £80,000–£100,000
* Newly created role with scope to define the organisation’s digital future
* Senior leadership position within a respected B2C organisation
* Supportive, inclusive, and forward-thinking culture
* Private medical insurance, enhanced pension, hybrid working, discounts, life assurance, and more
Extra info:
* Refer a friend and earn up to £500 (see website for details)
* Due to high application volumes, only shortlisted candidates will be contacted. If you don’t hear back within 5 days, please assume you have not been successful
* By applying, you accept Lloyd Recruitment Services’ Privacy and GDPR Policy (see website)
Lloyd Recruitment Services are acting as an employment agency for this vacancy and are an equal opportunities employer.
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