Global Head of Marketing Location: London – Hybrid
Brands: Austen and Blake, Diamonds Factory, Sacet (Neve Jewels Group)
Neve Jewels is a global house of fine jewellery brands, including Austen and Blake,
deliver beautifully designed, responsibly made jewellery directly to customers worldwide. group is committed to reimagining the jewellery experience through quality, trust, and
As Global Head of Marketing, you will lead the strategic vision and execution of all
marketing efforts across the Neve Jewels portfolio. This role combines brand stewardship
with data-driven performance marketing and deep customer insight. for building a globally scalable marketing engine that drives growth, maximises efficiency,
and strengthens brand equity across markets.
Marketing Strategy& ; Set and execute the global marketing strategy across all brands and regions, aligning
~ With commercial goals and market dynamics.
~ Build and lead high-performing marketing teams across regions and disciplines
~(digital, brand, CRM, content, SEO, PR, and performance).
~ Lead annual and quarterly planning processes, including budget allocation,
~ forecasting, and performance reviews.
~ Digital & Performance Marketing
~ Own global digital marketing strategy, including SEO, PPC, paid social,
~ funnel performance ownership (CAC, ROAS, LTV).
~ Customer Profiling & Data Strategy
Lead the development of detailed customer segmentation and profiling using 1st-party data
data, behavioural signals, and purchase history.
retention, and cross-brand engagement.
Drive insight-led marketing decisions through a deep understanding of customer
Oversee the implementation and refinement of multi-touch attribution models,
incrementality testing, and media mix modelling.
Partner with Data & Analytics to integrate econometric models into budget planning,
Brand & Creative Direction
Ensure brand consistency and creative excellence across all communications
campaigns, and assets.
Lead the development of integrated campaigns that connect emotional brand
storytelling with performance outcomes.
Steer content, social, and influencer strategies in line with brand vision and customer
Customer Experience &; CRM
Own end-to-end CRM strategy to drive retention, repeat purchase, and lifetime value.
Champion lifecycle marketing programs through email, SMS, loyalty, and
Partner with tech and operations to ensure a seamless customer experience from
Work closely with Product, Commercial, Finance, eCommerce, Retail, and Tech to
align marketing efforts with business strategy.
Act as the voice of the customer across the organization, ensuring marketing is tightly
integrated with commercial decision-making.
10+ years in senior marketing leadership roles, with experience across digital, brand,
~ and performance.
~ Proven ability to lead customer-centric, data-rich marketing strategies in a fast-paced,
~ multi-brand environment.
~ Advanced expertise in digital performance channels, attribution frameworks, and
~ Strong background in customer segmentation, CRM strategy, and lifecycle marketing. Experience in luxury, fashion, jewellery, or DTC eCommerce preferred.
Strong commercial acumen and experience managing multi-million-pound marketing
Proven track record of building and leading high-performing, cross-functional