Pension Insurance Corporation ("PIC") provides secure retirement incomes through comprehensive risk management and excellence in asset and liability management, as well as exceptional customer service. Our purpose is to pay the pensions of our current and future policyholders. We achieve our purpose by setting Companywide strategic objectives and driving a healthy culture based on our PIC Values of Resilient, Adaptable, and Loyal.
Role purpose
The Senior Marketing Manager will play a pivotal role in shaping and executing business to business strategic marketing initiatives. The focus will be on creating and delivering targeted B2B marketing campaigns that drive new business opportunities. Reporting to the Head of Brand & Marketing and working closely with Corporate Affairs/PR, this role will collaborate with senior business stakeholders along with external media partners & agencies to produce high-quality, multi-channel campaigns and content. These efforts will enhance brand awareness, strengthen market positioning, and generate demand primarily within the UK Pension Risk Market (PRT).
Our Company values are expected to be reflected in the delivery and performance of every role.
Specific accountabilities assigned to the role of Snr. Marketing Manager within the Brand & Marketing function
* Lead and deliver B2B marketing campaigns, aligned with business strategy and commercial goals
* Partner with Business Development and Investment teams to identify market-specific opportunities and lead the creation and delivery of integrated multi-channel campaigns to increase brand awareness and drive new business opportunities
* Act as a subject matter expert advising internal stakeholders on go to market strategies and set up and oversee key account-based marketing initiatives (ABM) to target specific new and existing scheme accounts
* Measure and analyse campaign performance, using insights to optimise future activity
* Effectively collaborate with Head of Digital Marketing Operations and Corporate Affairs/PR to manage digital presence including developing web content, social media management, email marketing and executing paid social media campaigns
* Manage content and media partnerships producing high quality research-based reports and related insight content
* Working closely with Senior Event Manager, own and execute webinars and roundtables to enhance brand visibility and client engagement
* Own and deliver on-demand video programme and produce tender/bid materials including video, pitch documents and related assets
* Act as a guardian of the brand, ensuring consistency across all marketing channels.
Requirements
Knowledge
* Understanding of financial services and insurance industries
* Takes ownership for their ongoing learning and development in both technical (e.g. campaign management and non-technical (self-insight and relationship management) skills
* Keeps informed of industry trends, market developments, regulatory changes as well as best practice marketing performance.
Skills
* Excellent verbal and written communication skills
* Familiarity with the latest marketing tools and technologies
* Works in accordance with plans and priorities set by the business, delivering to agreed deadlines.
* Strong numerical and analytical skills to make sense of marketing metrics and make informed decisions
* Excellent stakeholder management skills
Experience
* Educated to degree level
* Extensive experience in B2B Marketing ideally within financial and/or professional services
* Proven experience in developing and executing successful marketing communications campaigns
* Experience of setting up and delivering account-based marketing campaigns
* Proven success in revenue generating multi-channel campaigns and client-centric marketing
* Expertise in setting up and using marketing automation systems useful (e.g. Microsoft Dynamics 365)
DE&I at PIC
At PIC, we believe that true innovation stems from embracing diverse perspectives, backgrounds and experiences. We are committed to building a workplace where every individual, regardless of race, gender identity, sexual orientation, disability, age, religion, or socio-economic background, feels valued, heard and empowered to succeed. We hold ourselves accountable through ongoing initiatives, such as inclusive hiring practices, and equitable career development opportunities that support belonging and community. While we're proud of our progress, we recognise there's work ahead, and we remain dedicated to listening, learning and evolving together.
Benefits
In addition to a competitive base salary and the opportunity to participate in our annual, performance-related bonus plan, upon joining us here at Pension Insurance Corporation, you will get access to some great benefits, including private medical insurance, 28 days' annual leave (excluding bank holidays), a generous pension scheme and much more.