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Based in the TJX Europe creative studio in Watford, the Senior Creative will create best-in class creative content for the growing retail brands TK Maxx and Homesense and our Corporate Responsibility & Sustainability activity within TJX Europe, part of the global retail company TJX, Inc.
To demonstrate high levels of creative expertise to develop and create content for all digital creative, covering: emails, social, OOH, and much more. Delivering modern, effective and inspiring creative ideas and copy at all times.
Reporting into the Creative Manager (Copy) for TJX Europe, the Senior Creative will have specific responsibility for the timely copy and creative concepting of weekly content in line with agreed schedules and business requirements and will play a role in developing junior team members.
WHAT YOU'LL DO
* Very strong expertise in brand tone of voice and creative copywriting for all brands and Corporate Responsibility, through-the-line.
* Develop exceptional ideas and write engaging, inspiring and on-brand copy for all channels, especially for daily, weekly and seasonal campaigns.
* Ownership of creative copy, ensuring delivery of compelling and differentiating on-brand copy.
* Inspire others to find innovative and creative ways to bring Corporate Responsibility themes (and the TK Maxx and Homesense brands) to life.
* Responsible for the day-to-day creation and timely delivery of work to briefs.
* Form peer groups to influence informally and formally inside and outside The Creative team.
* Leads and delivers on core projects from concept creation to proofing final assets, while being responsible for all moving parts.
* Takes ownership and is autonomous over projects.
* Creates strong work that has an impact on business growth and market share.
* Puts the brand and customer at the heart of copy development process.
* Works closely with the Creative Manager to develop and define differentiating and compelling copy and content.
* Innovates and maintains up-to-date knowledge of other brands and competitors, especially in Corporate Responsibility & Sustainability.
PACE & CREATIVE OPERATION
* Works closely with other copywriters and Brand & Marketing partners, ensuring a consistent and optimised omnichannel approach to all activity (Brand, Loyalty, Social Media, PR and Digital Media teams).
* Takes ownership of processes and is aware of commercial impact on business.
* Finds creative solutions to creative problems.
* Contributes to the definition and development of copy style and technical guidelines.
* Capable of handling multiple projects in a fast-paced environment.
* Learn, analyse and assess campaign results with managers to inform future work against business objectives.
WORK: TEAM & RELATIONSHIP MANAGEMENT
* Embodies a positive and creative attitude at all times.
* Influences change within the department with wider impact on the business future.
* Creates a positive, supportive and innovative culture within the creative copy team.
* Supports the development of junior copywriters within the team.
* Maintains strong relationships with the TJX Core Brand and Marketing team, E-commerce teams and business functions to help facilitate the TJX omni-channel vision.
* Collaborates and contributes to team processes; awareness of impact on the business.
WHAT YOU'LL BRING
* Copy professional with qualification and experience in creative writing, journalism and retail.
* Experience with social media and content creation.
* Established within a creative copy team as a senior copywriter.
* A creative thinker and idea generator with strong creative copywriting skills.
* Great team player with strong interpersonal skills and emotional intelligence.
* Positive, creative and influential with excellent command of English and eye for detail.
* Background in digital marketing advantageous.
* Passionate interest in fashion and homeware.
* Experience working on Corporate Responsibility & Sustainability valued.
* Self-starter with meticulous eye for checking copy.
SENIORITY LEVEL
* Associate
EMPLOYMENT TYPE
* Full-time
JOB FUNCTION
* Marketing
INDUSTRIES
* Retail, Retail Apparel and Fashion, and Retail Luxury Goods and Jewelry
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