Mawsley Machinery is looking for a motivated and experienced Area Sales Manager to cover the East, South East & Central England. In this field-based role, you'll be responsible for selling our full range of Manitou telehandlers, powered access equipment, compact equipment (skid steers & tracked loaders) and industrial forklifts. You'll focus on generating new business and growing existing accounts, working directly with customers across a broad range of sectors.
What You’ll Be Doing
Sales & Business Development
* Plan and deliver a structured sales strategy for your area.
* Identify and engage with new prospects across powered access hire, plant hire, construction and industrial markets.
* Meet with key decision makers to understand their requirements and offer tailored solutions.
* Secure orders in line with targets and maintain healthy profit margins.
* Work alongside our finance partners to provide tailored funding solutions to customers.
* Strong understanding of asset finance, with the ability to explain the advantages of Contract Hire and Op Leases as part of the sales process.
* Keep up to date with market trends, competitor activity, and pricing shifts.
Customer Relationship Management
* Build and maintain strong, long term customer relationships.
* Conduct regular follow ups and site visits to ensure satisfaction and identify further needs.
* Be the key point of contact for enquiries, pricing, and after sales support.
* Provide detailed product knowledge and technical advice to customers.
* Manage your sales pipeline and update activity through our CRM.
* Provide regular updates, territory performance reports, and forecasts.
* Assist with credit control and help ensure timely payments from customers.
* Work closely with our service, parts, aftersales teams, and equipment manufacturers to ensure an excellent customer experience.
* Coordinate with marketing on events, promotions, and lead generation campaigns.
What We’re Looking For
* Proven track record in capital equipment sales within the construction and/or powered access sectors.
* Commercially aware with a solid understanding of asset finance, including Contract Hire and Operating Leases.
* Confident communicator with strong negotiation and relationship building skills.
* Well organised, proactive, and results driven.
* Proficient in CRM systems and familiar with Google Workspace, Microsoft Office or similar.
* Full UK driving licence.
What We Offer
* Competitive salary with uncapped commission structure.
* Company vehicle and credit card for business expenses.
* Company life insurance scheme
* Training, product support and long-term career growth.
Ready to Apply?
Send your CV and a brief cover letter to leon.geoghegan@mawsley.com
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