Job Description
About Us
Pure Fishing is a global provider of fishing tackle, lures, rods, reels, storage, equipment and apparel. Our portfolio of industry-leading brands includes Hardys, Greys, Abu Garcia, Berkley, Penn, and Savage Gear, among others. Across the EMEA region, we have operations in 18 countries with offices in the Netherlands, UK, Denmark and Sweden - as well as smaller sales offices in most other European countries.
Our values, Empowerment, Authenticity and Execution, shape how we work and collaborate every day. They define our workplace culture and guide us toward our mission: to provide the ultimate experience for anglers and customers through leading brands, innovative products, and superior service. We are dedicated to helping you have more fun and catch more fish, and deliver exceptional results as a passionate, high-performing team.
Please see our website www.purefishing.com for further information, and follow our Pure Fishing Europe page on LinkedIn for an insight to life at Pure Fishing.
The Role
As Packaging Designer, you’ll create visually compelling, commercially effective packaging across a diverse portfolio of leading fishing brands. You’ll ensure products stand out on shelf, communicate clearly to consumers, and remain consistent with global brand standards, while adapting designs for EMEA markets. You’ll also support wider creative output including product catalogues, campaign toolkits, POS materials, and localised marketing assets.
What You’ll Do
* Design packaging concepts and final artwork across multiple SKUs
* Adapt global designs for EMEA markets (language, legal, regulatory requirements)
* Prepare print-ready files and manage production handovers
* Collaborate with Brand, Marketing, Product, and Supply Chain teams
* Liaise with printers and external suppliers to ensure production quality
* Maintain strong consistency across packaging systems and brand guidelines
* Contribute ideas to improve sustainability, usability, and shelf impact
What We’re Looking For
* 3+ years’ packaging-focused graphic design experience (FMCG or consumer goods preferred)
* Strong portfolio demonstrating packaging and brand work
* Advanced Adobe Creative Suite skills (Illustrator, Photoshop, InDesign)
* Strong understanding of print production, dielines, materials, and colour management
* Experience working across multiple markets or international brands
* Strong organisation and ability to manage multiple deadlines
Desirable
* Experience in outdoor, sporting goods, retail, or lifestyle brands
* Interest in sustainable packaging
* Experience with DAM/PIM or artwork management systems
* Understanding of shopper marketing and retail environment
What we can offer:
This hybrid role is based at our Northumberland Business Park office in Cramlington. With flexible working, competitive salary and benefits, and the opportunity to work within a global organisation. You’ll join a supportive, passionate team in a business filled with energy, innovation, and outdoor spirit.
This role is fixed term for a period of 12 months.
To apply or request further information, please contact our Human Resources team at hremea@purefishing.com.