Marketing and Communications Manager, GET STAFFED ONLINE RECRUITMENT LIMITED
Role Purpose: The Communications & Marketing Manager will lead communications, brand, and digital presence, ensuring the charity reaches and engages the people who need them most. You will shape high‑quality, impactful communications across all channels, strengthening the voice, raising awareness of cardiomyopathy, and supporting growth of services, fundraising and partnerships.
Key Responsibilities
* Communications & Brand
* Lead development and delivery of communications and marketing strategy.
* Manage and maintain brand identity across channels, publications, and partnerships.
* Produce high‑quality written content: blogs, newsletters, web copy, reports, press releases, campaign assets and patient stories.
* Support internal colleagues with communications planning, copywriting and brand guidance.
* Digital Marketing (Website & Social Media)
* Oversee website content, structure and performance, coordinating with external developers.
* Manage social media channels (Twitter/X, LinkedIn, Facebook, Instagram, YouTube) – planning, creating and scheduling content.
* Monitor digital analytics and provide insights for improvement.
* Lead email marketing, including newsletters, segmentation and performance monitoring.
* Campaigns & Awareness
* Plan and deliver integrated awareness and marketing campaigns aligned to strategic priorities.
* Coordinate campaign content creation, timelines and measurement.
* Work with partners, funders and patient contributors to develop compelling stories and assets.
* Media & Public Relations
* Act as first point of contact for media enquiries and support the CEO and spokespeople with interview preparation.
* Build relationships with journalists, press and broadcast media.
* Draft press releases, media lines and Q&A briefs for key announcements.
* Cross‑Organisational & Matrixed Working
* Collaborate with event, public affairs, fundraising, clinical, and research teams to promote events, webinars and policy advocacy.
* Support fundraising team with donor communications and appeals.
* Deliver educational and information materials for various audiences.
* Ensure coordinated planning across teams to reflect organisational priorities.
* Community & Stakeholder Engagement
* Collaborate with clinicians, researchers, patient advocates and partners to strengthen visibility.
* Amplify voices and experiences of people living with cardiomyopathy through inclusive storytelling.
Person Specification
Essential Qualifications
* Proven experience in communications, marketing or digital roles – ideally within a charity, health or public sector context.
* Strong copywriting and content creation skills, explaining complex information clearly and sensitively.
* Experience managing websites, digital content and social media channels.
* Ability to plan and deliver multi‑channel campaigns.
* Confidence in managing media enquiries and developing press materials.
* Experience working collaboratively in a matrixed or cross‑functional team.
* Excellent organisational and project‑management skills with the ability to prioritise a varied workload.
* Strong analytical skills with experience using digital analytics tools.
* A collaborative team player with commitment to empowering patients and improving health outcomes.
Personal Qualities
* Natural people person, approachable, supportive, empathetic.
* Solution focused, resourceful, remains calm in challenging situations.
* Strong initiative and ownership, hands‑on, can‑do approach.
* Inspiring communicator building trust and enthusiasm across teams and partners.
* Adaptable, open to change, seeks improvement opportunities.
* Demonstrates client values and integrity in all work.
* Genuine team player contributing to inclusive culture.
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