Women’s Aid
Social Media Officer
Location: Remote (UK based) with frequent travel to office/events
Salary: £29,450 per year (plus Inner London Weighting of £3,483.94, if eligible)
Length of contract: Permanent
Hours per week: 37
Closing date: We reserve the right to adapt the advert at any time per organisational circumstances and to close this vacancy early for the role. Therefore, if you are interested, please submit your application as early as possible.
Interviews: Interviews may be scheduled on a rolling basis
Who are Women’s Aid?
Women’s Aid is the national charity working to end domestic abuse against women and children. We are a federation of just under 180 organisations which provide over 300 local lifesaving services to women and children across England. For 50 years we have campaigned on behalf of our members and survivors to shape policy and practice, and to raise awareness of domestic abuse.
Our support services, which include our Live Chat, the Survivors’ Forum, the No Woman Turned Away Project, the Survivor’s Handbook, Love Respect (our dedicated website for young people), the national Women’s Aid Directory and our advocacy projects, help thousands of women and children every year.
Purpose of the Social Media Officer:
Are you passionate about making a difference for women and children facing up to domestic abuse and ready to help us build a society where violence against women and girls is no longer tolerated? The post holder will have at least 2 years’ experience running multi-social media channels for an organisation and creating captivating, current content, including video. We’re looking for a creative, agile and impactful professional to develop, maintain and monitor our social media communications. As well as creating content for our various social media channels, you’ll also be monitoring engagement, looking after community management and initiating platforms and campaigns. The post will also support our wider communications and media activity.
Key duties and responsibilities of the Social Media Officer:
1. To plan, create and post social media content for Women’s Aid channels in liaison with relevant stakeholders (both internal and external)
2. To inform the organisation’s social media strategy, liaising with relevant colleagues to ensure a coordinated approach around campaigns, events and external affairs
3. To horizon scan and monitor the news agenda to help build reactive content and assess potential reputational and safeguarding risks
4. To develop and maintain the implementation of new functions across social media
5. To report on social media activity, and employ digital marketing analytics
6. Using social and website insights/analytics data to inform activities and benchmark against KPI s and other organisations
7. To seek out opportunities for engagement and to engage with high-profile social media accounts, including VIP ambassadors, influencers and relevant decision makers and stakeholders
8. To support internal and relevant external stakeholders with social media content, conduct and skills – advising, training, etc – up to and including the chief executive.
9. To support the chief executive’s social media activity and engagement, posting on their behalf when necessary.
10. To support the marketing and promotion of Women’s Aid websites and products
11. To create digital assets for distribution on social media using tools such as Canva, in line with Women’s Aid branding guidelines
12. To create and edit video assets for social media
13. To appear front and back of camera as you direct and host video content, or liaise with others and guide them as presenters
What we are looking for in our Social Media Officer:
14. Educated to degree level or equivalent
15. At least 2 years’ experience running multi-platform social media in a professional capacity
16. A wide range of content-creation experience, including directing, hosting and editing video
17. Confident in creating powerful design graphics and re-sizing images for use on social media, using design programmes like Canva
18. Experience in paid socials campaigns, working cross departments and with external stakeholders (either third parties involved or agencies)
19. Abreast of latest social media developments and landscape, including relevant platform and technological advances
20. Video creation and editing skills
21. Collecting and reporting on social media analytics, using as part of cycle of evaluation and improvement and to improve marketing capability
22. An understanding of the issues involved in publicising and presenting a sensitive subject like domestic abuse to the public and media
Benefits of joining us as our Social Media Officer include:
23. Generous Annual Leave: 25 days + 2 Company Holidays + 8 UK Bank Holidays, with an extra 1 day per year after 1 year of service, up to a maximum of 5 additional days.
24. Valuable Pension Benefits: a generous 7% employer contribution.
25. Flexible Working: remote working, a generous TOIL scheme, and family-friendly policies
26. Wellness and Support: including a cycle to work scheme, free optician check-ups, annual flu vaccines, access to a 24-hour employee assistance counselling helpline, a ‘Headspace’ app for mindfulness, and ‘Reflective Practice’ sessions.
27. Making a Genuine Difference: in a rewarding role where your work will directly result in helping Women’s Aid to be able to provide lifesaving services for women and children across England.