Job Title:
Commercial Director
Location:
Home - work remotely
Core Purpose:
As part of the leadership team, this role will be accountable for leading and driving the agency business plan for 2025 and beyond, ensuring profitable and sustainable growth. This exceptional leader will drive the company mission in the market, lead the agency culture, our product proposition, cultivate team growth, and enhance client performance to achieve demonstrable outcomes.
The Role:
1. Lead the implementation of the business plan for 2025 and beyond.
2. Drive profitable and sustainable growth while ensuring alignment with agency valuation goals.
3. Cultivate a positive agency culture that reflects the product values and mission.
4. Inspire and mentor team members to foster professional development and engagement.
5. Enhance client performance through tailored strategies based on the agency's three unique pillars: data, people, and conversations, and through meaningful partnerships.
6. Act as a key advocate for the product's compelling story in the marketplace while identifying and pursuing new business opportunities to support growth objectives.
7. Monitor market trends to adapt strategies for competitive advantage.
8. Ensure operational excellence and accountability across all agency functions.
Minimum Experience and Skills:
* Minimum 5+ years of leadership experience within the marketing services industry, with a proven track record of driving business growth and client success.
* At least 3 years in developing and executing successful business plans.
* Ability to lead diverse, cross-functional teams and foster an inclusive environment.
* Strong background in client relationship management, financial management, and contract negotiation.
* Familiarity with P+L management for data-driven decision making.
* Level 5 leadership qualities: humility coupled with professional will.
Skills and Competencies:
* Strategic business, commercial, and financial acumen.
* Goal setting, creative problem solving, resilience, and crisis management.
* Customer-centric mindset and ability to identify growth opportunities.
* Strong ethical standards and governance adherence.
* Effective communication, active listening, and relationship-building skills.
* Commitment to ongoing professional development.
* Promotion of teamwork, collaboration, and mentorship.
Key Success Factors:
* Successful implementation of the business plan with growth milestones achieved.
* Improved client performance and satisfaction.
* Enhanced agency culture with higher retention and engagement.
* Strong market presence and brand positioning.
Qualifications:
* Experience prioritized over formal qualifications.
* Bachelor’s degree or MBA preferred; professional marketing, sales, or leadership certifications (e.g., CIM, CMI, ILM).
* Proficiency with CRM systems.
* Experience managing third-party suppliers.
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